Copywriting Brief Outline

Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]

Company Information:

• Company Name: [YOUR COMPANY NAME]

• Company Number: [YOUR COMPANY NUMBER]

• Company Address: [YOUR COMPANY ADDRESS]

• Company Website: [YOUR COMPANY WEBSITE]

• Company Social Media: [YOUR COMPANY SOCIAL MEDIA]

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Campaign Overview

• Campaign Name: Summer Product Launch Extravaganza

• Campaign Objective: Increase brand awareness and drive sales for the new [YOUR COMPANY NAME] SmartWatch.

• Target Audience: Tech enthusiasts, aged 18-35, interested in wearable technology.

• Key Messages: Cutting-edge technology, stylish design, exceptional battery life.

• Tone and Style: Engaging, enthusiastic, and modern.

• Call to Action: Visit [YOUR COMPANY WEBSITE] to pre-order and get an exclusive discount.

Content Details

• Content Type: Social Media Posts, Email Newsletters, Digital Ads

• Format: Text with images and video snippets

• Length: Social Media Posts (150-200 words), Email Newsletters (300-500 words), Digital Ads (15-30 seconds)

• Key Features to Highlight: Real-time health monitoring, customizable watch faces, and long-lasting battery.

• Brand Guidelines: Follow [YOUR COMPANY NAME]’s brand color palette (blue, silver, black), use the official logo, and adhere to the brand tone.

Deadlines

• Brief Submission Date: August 15, 2050

• First Draft Due: August 25, 2050

• Final Copy Due: September 1, 2050

Additional Information

• Budget: $15,000 allocated for social media ads and email marketing.

• Competitor Insights: Review recent campaigns by Wear-a-Tech and NovaWatch.

• Approval Process: Initial review by the marketing team, followed by final approval from the CEO.

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For any questions or further information, please send an email to [YOUR EMAIL].

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