Copywriting Brief Outline
Copywriting Brief Outline
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Information:
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Company Name: [YOUR COMPANY NAME]
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Company Number: [YOUR COMPANY NUMBER]
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Company Address: [YOUR COMPANY ADDRESS]
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Company Website: [YOUR COMPANY WEBSITE]
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Company Social Media: [YOUR COMPANY SOCIAL MEDIA]
Campaign Overview
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Campaign Name: Summer Product Launch Extravaganza
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Campaign Objective: Increase brand awareness and drive sales for the new [YOUR COMPANY NAME] SmartWatch.
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Target Audience: Tech enthusiasts, aged 18-35, interested in wearable technology.
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Key Messages: Cutting-edge technology, stylish design, exceptional battery life.
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Tone and Style: Engaging, enthusiastic, and modern.
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Call to Action: Visit [YOUR COMPANY WEBSITE] to pre-order and get an exclusive discount.
Content Details
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Content Type: Social Media Posts, Email Newsletters, Digital Ads
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Format: Text with images and video snippets
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Length: Social Media Posts (150-200 words), Email Newsletters (300-500 words), Digital Ads (15-30 seconds)
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Key Features to Highlight: Real-time health monitoring, customizable watch faces, and long-lasting battery.
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Brand Guidelines: Follow [YOUR COMPANY NAME]’s brand color palette (blue, silver, black), use the official logo, and adhere to the brand tone.
Deadlines
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Brief Submission Date: August 15, 2050
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First Draft Due: August 25, 2050
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Final Copy Due: September 1, 2050
Additional Information
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Budget: $15,000 allocated for social media ads and email marketing.
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Competitor Insights: Review recent campaigns by Wear-a-Tech and NovaWatch.
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Approval Process: Initial review by the marketing team, followed by final approval from the CEO.
For any questions or further information, please send an email to [YOUR EMAIL].
