Digital Marketing Copywriting Brief

Prepared by: [YOUR NAME]

Objective

The purpose of this Digital Marketing Copywriting Brief is to guide the creation of engaging and effective social media posts that align with the marketing strategy and brand identity of [YOUR COMPANY NAME].

Project Details

Target Audience

• Demographics: Ages 25-40, tech enthusiasts, located in North America

• Interests: Emerging technology, software solutions, gadget reviews

• Behavior: Active on LinkedIn and Twitter, engages with tech news and product updates

Key Messages

• Primary Message: Show how [YOUR COMPANY NAME] is leading the way in technology with our latest software solutions.

• Secondary Messages: Highlight unique features of our products, customer success stories, and upcoming events.

Tone and Style

• Tone: Professional yet approachable

• Style: Informative with a touch of excitement about technological advancements

Content Guidelines

• Length: Up to 280 characters for Twitter posts, up to 150 words for LinkedIn posts

• Format: Text with supporting images or infographics

• Hashtags: #TechInnovation, #DigitalTrends, #SoftwareSolutions

• Call-to-Action: “Learn more about our latest product,” “Join us at our upcoming webinar,” “Download our free e-book”

Posting Schedule

• Frequency: 3 posts per week on LinkedIn, 5 posts per week on Twitter

• Timing: Post on LinkedIn between 9:00 AM - 11:00 AM, Twitter posts between 12:00 PM - 2:00 PM

Approval Process

• Approval By: [YOUR COMPANY NAME] Team or Client

• Contact Person: [YOUR NAME]

• Contact Information: [YOUR EMAIL]

Additional Notes

• Brand Guidelines: Follow [YOUR COMPANY NAME]'s brand style guide, use company colors and logo appropriately

• Competitor Insights: Monitor competitor social media accounts for content ideas and trends

For any questions or further clarification, please contact: [YOUR NAME] at [YOUR EMAIL].

Brief Templates @ Template.net