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Copywriting Brief for Websites

Copywriting Brief for Websites

Prepared by: [YOUR NAME]
Date: January 15, 2050

Overview

This Copywriting Brief aims to guide the creation of SEO-optimized content for [YOUR COMPANY NAME]’s website. The goal is to improve search engine rankings, drive organic traffic, and enhance user engagement.

Contact Information

  • Company Name: [YOUR COMPANY NAME]

  • Prepared by: [YOUR NAME]

  • Email: [YOUR EMAIL]

  • Phone Number: [YOUR COMPANY NUMBER]

  • Address: [YOUR COMPANY ADDRESS]

  • Website: [YOUR COMPANY WEBSITE]

  • Social Media: [YOUR COMPANY SOCIAL MEDIA]

Project Details

  • Project Name: SEO Optimization for [YOUR COMPANY NAME] Website

  • Target Completion Date: March 1, 2050

Objectives

  • Increase organic traffic by 20% over the next six months.

  • Improve search engine rankings for targeted keywords.

  • Enhance user engagement and reduce bounce rates.

Target Audience

  • Primary Audience: Professionals in the tech industry, aged 25-45, seeking innovative solutions.

  • Secondary Audience: General consumers interested in cutting-edge technology and services.

Key Messages

  • Core Message:

    • [YOUR COMPANY NAME] provides innovative and reliable tech solutions.

  • Supporting Messages:

    • Industry-leading expertise and experience.

    • Commitment to customer satisfaction and support.

    • Cutting-edge technology and services.

SEO Guidelines

  • Primary Keywords: Innovative tech solutions, reliable tech services, cutting-edge technology.

  • Secondary Keywords: Professional tech services, tech industry leaders, customer support in tech.

  • Meta Descriptions: Ensure each page has a unique, compelling meta description including primary keywords.

  • Headers: Use H1 tags for main headings, H2 and H3 for subheadings.

  • Internal Linking: Include links to related content within the website to improve navigation and SEO.

Content Requirements

  • Tone of Voice: Professional, authoritative, and approachable.

  • Style Guidelines: Follow [YOUR COMPANY NAME]'s brand style guide. Use short paragraphs, bullet points, and visuals to break up text.

  • Word Count: Each webpage should have a minimum of 500 words.

  • Calls to Action: Include clear, concise CTAs on each page to guide user actions.

Competitor Analysis

  • Analyze competitors’ content and identify opportunities for improvement.

  • Top Competitors:

    • ProCircuit Fusion

    • ApexTech Systems

    • NexGen TechNova

Measurement and Reporting

  • Use tools like Google Analytics and SEMrush to track performance.

  • Monthly reports to be prepared by [YOUR COMPANY NAME]’s SEO team, highlighting progress and areas for improvement.

Additional Notes

  • Ensure all content aligns with [YOUR COMPANY NAME]'s overall marketing strategy.

  • Coordinate with the web development team to implement SEO recommendations.

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