Creative Brief Outline
Creative Brief Outline
Prepared by: [YOUR NAME]
1. Project Background
Client Name: [YOUR COMPANY NAME]
Project Name: "Revolutionize Your Workspace" Campaign
Prepared by: [YOUR NAME]
Contact Information:
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Email: [YOUR EMAIL]
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Phone Number: [YOUR COMPANY NUMBER]
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Address: [YOUR COMPANY ADDRESS]
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Website: [YOUR COMPANY WEBSITE]
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Social Media: [YOUR COMPANY SOCIAL MEDIA]
2. Campaign Objectives
Primary Objective:
Increase brand awareness and drive sales for [YOUR COMPANY NAME]'s ergonomic office products.
Secondary Objectives:
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Engage with the target audience on social media.
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Generate leads through online and offline channels.
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Enhance brand perception and loyalty.
3. Target Audience
Primary Audience:
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Demographics: Ages 25-45, Gender-neutral, Urban areas, Middle to high income
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Psychographics: Health-conscious, Tech-savvy, Remote workers
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Key Insights: They seek comfort and efficiency in their work environment and value high-quality, innovative solutions.
Secondary Audience:
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Demographics: Ages 18-24, College students and young professionals, Urban areas
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Psychographics: Trendsetters, Early adopters of new technology
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Key Insights: They look for stylish and functional office products that can enhance their productivity.
4. Key Messages
Primary Message:
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"Transform your workspace with Innovative Solutions – where comfort meets productivity."
Secondary Messages:
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"Boost your efficiency with our ergonomic office chairs and desks."
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"Say goodbye to discomfort and hello to innovation."
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"Experience the future of office furniture today."
5. Branding Guidelines
Tone and Style:
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Professional, Innovative, and Engaging
Brand Colors:
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Primary Colors: Blue (#0044CC), White (#FFFFFF)
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Secondary Colors: Light Gray (#D3D3D3), Dark Gray (#333333)
Fonts and Typography:
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Primary Font: Arial
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Secondary Font: Helvetica
6. Deliverables
Creative Assets Needed:
|
Asset Type |
Description |
Deadline |
|---|---|---|
|
Social Media Ads |
Images and videos for Facebook, Instagram, etc. |
August 1, 2050 |
|
Print Ads |
Designs for magazines, newspapers, etc. |
August 10, 2050 |
|
Online Banners |
Banners for websites and online platforms |
August 15, 2050 |
|
Video Commercials |
Scripts and storyboards for TV and online videos |
August 20, 2050 |
7. Timeline
Project Milestones:
|
Milestone |
Date |
|---|---|
|
Brief Approval |
July 20, 2050 |
|
Initial Concept Presentation |
July 30, 2050 |
|
First Draft Review |
August 5, 2050 |
|
Final Approval |
August 25, 2050 |
|
Campaign Launch |
September 1, 2050 |
8. Budget
|
Expense Category |
Amount |
|---|---|
|
Creative Development |
$30,000 |
|
Media Buying |
$50,000 |
|
Production Costs |
$15,000 |
|
Other Expenses |
$5,000 |
|
Total Budget |
$100,000 |
9. Approval
Prepared by: [YOUR NAME]
Approved by: Michael Cross, Marketing Director
Date: August 1, 2050
