Simple Creative Brief
Simple Creative Brief
Prepared by: [YOUR NAME]
Date: January 1, 2050
Contact Information: [YOUR EMAIL]
Project Overview
|
Field |
Details |
|---|---|
|
Project Name |
[YOUR COMPANY NAME] Advertising Campaign |
|
Project Manager |
[YOUR NAME] |
|
Contact Information |
[YOUR EMAIL] |
|
Company Information |
[YOUR COMPANY NAME], [YOUR COMPANY ADDRESS], [YOUR COMPANY NUMBER], [YOUR COMPANY WEBSITE] |
Project Objectives
-
Increase brand awareness by 20% within 6 months.
-
Drive a 15% increase in website traffic.
-
Generate 10,000 new leads.
Target Audience
|
Demographics |
Details |
|---|---|
|
Age Range |
25-45 years |
|
Gender |
All genders |
|
Location |
Urban areas, nationwide |
|
Income Level |
Middle to high income |
|
Interests |
Technology, lifestyle, eco-friendly products |
Key Messages
-
[YOUR COMPANY NAME] offers innovative and sustainable solutions.
-
Our products are designed to enhance your daily life.
-
Join us in making a positive impact on the environment.
Tone and Style
-
Tone: Informative, engaging, and friendly.
-
Style: Modern, clean, and visually appealing.
Deliverables
|
Item |
Description |
Deadline |
|---|---|---|
|
Ad Copy |
Text for online and print ads. |
February 1, 2050 |
|
Social Media Posts |
10 posts for Facebook, Instagram, and Twitter. |
February 15, 2050 |
|
Banner Ads |
Digital banners for website and partner sites. |
March 1, 2050 |
|
Video Ad |
30-second promotional video. |
March 15, 2050 |
|
Print Ads |
Full-page ads for magazines and newspapers. |
April 1, 2050 |
Budget
|
Item |
Estimated Cost |
|---|---|
|
Ad Copy |
$5,000 |
|
Social Media Posts |
$3,000 |
|
Banner Ads |
$7,000 |
|
Video Ad |
$10,000 |
|
Print Ads |
$8,000 |
|
Total Budget |
$33,000 |
Timeline
|
Milestone |
Date |
|---|---|
|
Project Kickoff |
January 5, 2050 |
|
First Draft Review |
January 20, 2050 |
|
Final Approval |
February 5, 2050 |
|
Campaign Launch |
March 1, 2050 |
|
Campaign End |
August 1, 2050 |
Approval
|
Name |
Date |
|---|---|
|
[YOUR NAME] |
January 1, 2050 |
|
Alicia Poole |
January 1, 2050 |
[YOUR COMPANY NAME]
[YOUR COMPANY ADDRESS]
[YOUR COMPANY NUMBER]
[YOUR COMPANY WEBSITE]
[YOUR COMPANY SOCIAL MEDIA]
