One Page Creative Brief
One Page Creative Brief
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company: [YOUR COMPANY NAME]
Contact Number: [YOUR COMPANY NUMBER]
Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]
Project Title: Summer Product Launch Campaign
Date: August 15, 2050
Objective
|
Goal Type |
Description |
|---|---|
|
Primary Goal |
Increase brand awareness for the new line of eco-friendly summer apparel. |
|
Secondary Goals |
Drive online sales by 25% and engage with eco-conscious consumers. |
Target Audience
|
Attribute |
Details |
|---|---|
|
Demographics |
Adults aged 25-40, predominantly female, located in urban areas across the U.S., with a medium to high-income level. |
|
Psychographics |
Environmentally conscious individuals who prioritize sustainability and ethical fashion. |
|
Behavior |
Frequent online shoppers, active on social media platforms, and engaged with eco-friendly brands. |
Key Messages
|
Message Type |
Description |
|---|---|
|
Main Message |
Embrace sustainable fashion with our new summer collection—stylish, comfortable, and eco-friendly. |
|
Supporting Messages |
Support environmental responsibility with every purchase. Discover fashion that aligns with your values. |
Deliverables
-
Materials Required: Digital ads, social media posts, email newsletters, promotional videos, and a landing page.
-
Format: Digital (social media, email, website) and video (short clips for ads).
Timeline
|
Milestone |
Date |
|---|---|
|
Start Date |
September 01, 2050 |
|
End Date |
November 30, 2050 |
|
Concept Approval |
August 25, 2050 |
|
First Draft Review |
September 15, 2050 |
|
Final Review |
October 15, 2050 |
|
Campaign Launch |
November 01, 2050 |
Budget
|
Category |
Amount |
|---|---|
|
Total Budget |
$150,000 |
|
Media Buying |
$80,000 |
|
Creative Development |
$40,000 |
|
Production |
$20,000 |
|
Contingency |
$10,000 |
Additional Notes
-
Requirements: Follow brand guidelines for color scheme and logo usage. Ensure all content highlights the eco-friendly aspect of the products.
-
Approval Process: Initial concepts to be approved by the marketing manager, with final approval required from the creative director.
Prepared by: [YOUR NAME]
Date: August 15, 2050
