Free One Page Creative Brief Template

One Page Creative Brief

Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company: [YOUR COMPANY NAME]
Contact Number: [YOUR COMPANY NUMBER]
Address: [YOUR COMPANY ADDRESS]
Website: [YOUR COMPANY WEBSITE]
Social Media: [YOUR COMPANY SOCIAL MEDIA]


Project Title: Summer Product Launch Campaign

Date: August 15, 2050


Objective

Goal Type

Description

Primary Goal

Increase brand awareness for the new line of eco-friendly summer apparel.

Secondary Goals

Drive online sales by 25% and engage with eco-conscious consumers.

Target Audience

Attribute

Details

Demographics

Adults aged 25-40, predominantly female, located in urban areas across the U.S., with a medium to high-income level.

Psychographics

Environmentally conscious individuals who prioritize sustainability and ethical fashion.

Behavior

Frequent online shoppers, active on social media platforms, and engaged with eco-friendly brands.

Key Messages

Message Type

Description

Main Message

Embrace sustainable fashion with our new summer collection—stylish, comfortable, and eco-friendly.

Supporting Messages

Support environmental responsibility with every purchase. Discover fashion that aligns with your values.

Deliverables

  • Materials Required: Digital ads, social media posts, email newsletters, promotional videos, and a landing page.

  • Format: Digital (social media, email, website) and video (short clips for ads).

Timeline

Milestone

Date

Start Date

September 01, 2050

End Date

November 30, 2050

Concept Approval

August 25, 2050

First Draft Review

September 15, 2050

Final Review

October 15, 2050

Campaign Launch

November 01, 2050

Budget

Category

Amount

Total Budget

$150,000

Media Buying

$80,000

Creative Development

$40,000

Production

$20,000

Contingency

$10,000

Additional Notes

  • Requirements: Follow brand guidelines for color scheme and logo usage. Ensure all content highlights the eco-friendly aspect of the products.

  • Approval Process: Initial concepts to be approved by the marketing manager, with final approval required from the creative director.


Prepared by: [YOUR NAME]
Date: August 15, 2050

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