Freelance Copywriting Brief

Prepared by: [Your Name]

Project Overview

This Freelance Copywriting Brief is designed to provide a clear understanding of the project requirements and expectations for the upcoming assignment. The objective is to ensure that the freelance copywriter has all necessary information to deliver high-quality content that meets the client's needs.

Project Details

Project Name: InnovativeTech Product Launch

Client Name: Tech Solutions Inc.

Date: August 1, 2054

Project Kickoff Date: August 5, 2054

Target Audience

• Primary Audience: Tech enthusiasts aged 25-40 who are interested in cutting-edge technology and gadgets.

• Secondary Audience: Business professionals aged 35-50 who are looking for technology solutions to improve productivity and efficiency.

Key Messages

• Main Message 1: InnovativeTech’s new product offers groundbreaking technology designed to enhance user experience and productivity.

• Main Message 2: Tech Solutions Inc. is committed to delivering high-quality, reliable products that lead the market in innovation.

Tone and Style

• Tone: Professional yet engaging

• Style: Informative with a persuasive edge to encourage adoption of the new product

Content Requirements

• Type of Content: Blog post, web page, and social media update

• Length:

  • Blog post: 1,000-1,200 words

  • Web page: 800-1,000 words

  • Social media update: 150-200 words

• Keywords: InnovativeTech, cutting-edge technology, productivity tools, Tech Solutions Inc., new product launch

Formatting and Structure

• Format:

  • Blog post and web page should include headings, subheadings, and bullet points as appropriate.

  • Social media update should be concise with a clear call-to-action.

• Structure:

  • Blog post: Introduction, features and benefits, customer testimonials, conclusion

  • Web page: Overview, product details, specifications, call-to-action

  • Social media update: Brief introduction, key feature highlight, call-to-action

Deadline and Deliverables

Final Submission Date: August 25, 2054

Budget and Payment Terms

• Budget: $2,000

• Payment Terms: 50% upfront and 50% upon final approval

Reference Material

• Resources:

  • InnovativeTech Product Overview

  • Tech Solutions Inc. Brand Guidelines

• Attachments:

  • Product images

  • Previous marketing materials

Contact Information

• Project Manager: Jane Doe

• Email: jane.doe@techsolutionsinc.fict

• Phone: (555) 222-2000

For any questions or additional information, please contact Jane Doe at jane.doe@techsolutionsinc.fict or (555) 222-2001.

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