Freelance Copywriting Brief
Freelance Copywriting Brief
Prepared by: [Your Name]
Project Overview
This Freelance Copywriting Brief is designed to provide a clear understanding of the project requirements and expectations for the upcoming assignment. The objective is to ensure that the freelance copywriter has all necessary information to deliver high-quality content that meets the client's needs.
Project Details
Project Name: InnovativeTech Product Launch
Client Name: Tech Solutions Inc.
Date: August 1, 2054
Project Kickoff Date: August 5, 2054
Target Audience
-
Primary Audience: Tech enthusiasts aged 25-40 who are interested in cutting-edge technology and gadgets.
-
Secondary Audience: Business professionals aged 35-50 who are looking for technology solutions to improve productivity and efficiency.
Key Messages
-
Main Message 1: InnovativeTech’s new product offers groundbreaking technology designed to enhance user experience and productivity.
-
Main Message 2: Tech Solutions Inc. is committed to delivering high-quality, reliable products that lead the market in innovation.
Tone and Style
-
Tone: Professional yet engaging
-
Style: Informative with a persuasive edge to encourage adoption of the new product
Content Requirements
-
Type of Content: Blog post, web page, and social media update
-
Length:
-
Blog post: 1,000-1,200 words
-
Web page: 800-1,000 words
-
Social media update: 150-200 words
-
-
Keywords: InnovativeTech, cutting-edge technology, productivity tools, Tech Solutions Inc., new product launch
Formatting and Structure
-
Format:
-
Blog post and web page should include headings, subheadings, and bullet points as appropriate.
-
Social media update should be concise with a clear call-to-action.
-
-
Structure:
-
Blog post: Introduction, features and benefits, customer testimonials, conclusion
-
Web page: Overview, product details, specifications, call-to-action
-
Social media update: Brief introduction, key feature highlight, call-to-action
-
Deadline and Deliverables
Deliverable |
Due Date |
---|---|
Blog Post |
August 15, 2054 |
Web Page Content |
August 20, 2054 |
Social Media Update |
August 22, 2054 |
Final Submission Date: August 25, 2054
Budget and Payment Terms
-
Budget: $2,000
-
Payment Terms: 50% upfront and 50% upon final approval
Reference Material
-
Resources:
-
InnovativeTech Product Overview
-
Tech Solutions Inc. Brand Guidelines
-
-
Attachments:
-
Product images
-
Previous marketing materials
-
Contact Information
-
Project Manager: Jane Doe
-
Email: [email protected]
-
Phone: (555) 222-2000
For any questions or additional information, please contact Jane Doe at [email protected] or (555) 222-2001.