SEO Copywriting Brief

Project Overview

Project Name: Organic Skincare Products Promotion
Date: August 6, 2050
Prepared By: [Your Name]
Contact Email: [Your Email]
Company: [Your Company Name]
Company Address: [Your Company Address]

Objectives

1. Primary Objective: Increase organic traffic to the product pages by 20% over the next 6 months.

2. Secondary Objective: Improve keyword rankings for high-volume search terms related to our industry.

Target Audience

1. Demographics: Women and men aged 25-45, primarily located in urban areas, with an income level of $50,000+.

2. Interests: Interested in natural and organic products, eco-friendly lifestyles, and skincare routines.

3. Pain Points: Looking for effective skincare solutions without harmful chemicals, interested in sustainable and eco-friendly products.

Keywords

1. Primary Keywords: Organic skincare products, natural skincare.

2. Secondary Keywords: Eco-friendly beauty products, chemical-free skincare, sustainable skincare.

Content Requirements

1. Content Type: Blog post.

2. Word Count: 1,000 - 1,500 words.

3. Tone and Style: Professional, yet approachable and conversational.

4. Headings and Subheadings:

   • Introduction

   • Benefits of Organic Skincare

   • Our Top Products

   • Customer Testimonials

   • Conclusion

5. Call-to-Action: Encourage readers to sign up for our newsletter or visit our product pages.

SEO Guidelines

1. Keyword Placement: Use primary keywords in the title, headings, and at least 3 times in the body.

2. Meta Descriptions: Include primary keywords and keep it under 160 characters.

3. Internal Linking: Link to our About Us page and main product category pages.

4. External Links: Include 1-2 links to reputable industry sources.

Content Schedule

1. Draft Deadline: August 20, 2050

2. Review Period: August 21-23, 2050

3. Final Deadline: August 25, 2050

4. Publication Date: September 1, 2050

Performance Metrics

1. Organic Traffic: Track the change in organic traffic to the pages.

2. Keyword Rankings: Monitor the keyword rankings for targeted terms.

3. Engagement Metrics: Measure time on page, bounce rate, and conversion rates.

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Additional Notes

1. Resources: Brand guidelines, existing product descriptions, and customer testimonials.

2. Examples: Preferred content or style examples from competitors like "Natural Bliss Skincare" and "EcoBeauty."

3. Contact Information: For any questions or clarifications, contact [Your Name] at [Your Name].

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