Website Copywriting Brief
Website Copywriting Brief
Project Overview
The objective of this project is to create compelling and professional website copy for [Your Company Name]. The website should effectively communicate our brand message, engage our target audience, and drive conversions. The content must be clear, concise, and optimized for search engines.
Target Audience
Our primary audience includes:
-
Demographics: Age 25-45, primarily professionals and young families.
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Interests: Technology, eco-friendly products, sustainable living.
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Pain Points: Looking for reliable, eco-friendly solutions that are cost-effective and easy to use.
Tone and Style
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Tone: Professional, friendly, and approachable.
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Style: Clear, concise, and engaging. Avoid jargon and overly technical language.
Key Messages
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Quality Products: Highlight the high quality and reliability of our products.
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Sustainability: Emphasize our commitment to eco-friendly practices.
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Customer Satisfaction: Showcase testimonials and customer success stories.
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Innovation: Promote our innovative approach and cutting-edge technology.
Pages and Content Requirements
Home Page
Purpose: Introduce our brand and provide an overview of our offerings.
|
Section |
Content |
|---|---|
|
Hero Section |
Brief headline, subheadline, and call-to-action (CTA). |
|
Introduction |
Short paragraph about the company. |
|
Key Products/Services |
List of main products/services with brief descriptions. |
|
Testimonials |
Highlight two or three customer testimonials. |
|
CTA |
Encourage visitors to learn more or contact us. |
About Us
Purpose: Share our company's story, mission, and values.
|
Section |
Content |
|---|---|
|
Company History |
Brief history of the company. |
|
Mission Statement |
Clear statement of our mission. |
|
Values |
List of core values. |
|
Team |
Short bios of key team members with photos. |
|
CTA |
Invite visitors to connect with us. |
Products/Services
Purpose: Detailed information about our products and services.
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Product/Service Categories: List of main categories.
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Individual Products/Services: For each, include:
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Name: Product/Service name.
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Description: Detailed description.
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Features: Bullet points of key features.
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Benefits: Bullet points of main benefits.
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Pricing: Clear pricing information.
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CTA: Encourage purchase or inquiry.
-
Blog
Purpose: Provide valuable content to engage and inform our audience.
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Categories: List of blog categories.
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Individual Posts: For each, include:
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Title: Engaging blog title.
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Excerpt: Short excerpt or summary.
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Date: Publication date.
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Read More: Link to full post.
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Contact Us
Purpose: Provide visitors with ways to get in touch.
|
Section |
Content |
|---|---|
|
Contact Form |
Simple form for inquiries. |
|
Contact Details |
Address, phone number, email. |
|
Map |
Embedded Google Map for our location. |
|
CTA |
Encourage visitors to reach out for more information. |
SEO Considerations
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Keywords: Research and include relevant keywords naturally.
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Meta Tags: Write unique and descriptive meta titles and descriptions for each page.
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Headings: Use H1 for page titles, H2 for section headings, and H3 for subheadings.
-
Alt Text: Provide descriptive alt text for all images.
Timeline
|
Milestone |
Date |
|---|---|
|
Draft Submission |
August 20, 2050 |
|
Review Period |
August 21-25, 2050 |
|
Final Submission |
August 30, 2050 |
Budget
|
Item |
Cost |
|---|---|
|
Total Budget |
$10,000 |
|
Payment Terms |
50% upfront, 50% upon completion |
Contact Information
|
Contact Person |
Details |
|---|---|
|
Project Manager |
[Your Name] |
|
|
[Your Email] |
|
Phone |
[Your Number] |
|
Company Address |
[Your Company Address] |
