Copywriting Brief Format

1. Project Overview

This copywriting brief is designed to outline the objectives, target audience, key messages, tone, and deliverables for the upcoming copywriting project of [Your Company Name]. The goal is to ensure clarity and alignment between all stakeholders, providing a comprehensive guide for the copywriting team.

2. Project Details

2.1 Objective

• Primary Goal: To create compelling and engaging content that effectively communicates the brand's message and achieves the desired outcomes.

• Secondary Goals: Increase brand awareness, drive website traffic, and generate leads.

2.2 Target Audience

• Demographics:

  • Age: 25-45

  • Gender: All

  • Location: Urban areas

  • Education: College-educated

• Psychographics:

  • Interests: Technology, health, and wellness, eco-friendly products

  • Values: Sustainability, innovation, and quality

• Behaviors:

  • Online shopping habits

  • Social media engagement

  • Preference for organic and natural products

3. Key Messages

• Primary Message: Our products are high-quality, eco-friendly, and designed to enhance your lifestyle.

• Supporting Messages:

  • Made from natural and organic ingredients

  • Sustainable packaging

  • Proven effectiveness and safety

4. Tone and Style

• Tone: Professional, yet approachable and friendly

• Style: Clear, concise, and engaging

• Voice: Authoritative but not overly technical

5. Deliverables

• Website Copy:

  • Home Page

  • About Us Page

  • Product Descriptions

• Email Campaign:

  • Welcome Series

  • Promotional Emails

• Social Media Posts:

  • Facebook

  • Instagram

  • Twitter

6. Schedule and Deadlines

Deliverable	Due Date	Assigned To
Initial Draft	August 15, 2050	Copywriter A
Review and Feedback	August 20, 2050	Marketing Team
Final Draft	August 25, 2050	Copywriter A
Approval	August 28, 2050	Project Manager

7. Budget

• Total Budget: $10,000

• Allocation:

  • Copywriting: $5,000

  • Editing: $2,000

  • Design and Layout: $2,000

  • Miscellaneous: $1,000

8. Approval

• Project Manager: [Your Name]

• Date: [Date]

Brief Templates @ Template.net