Copywriting Brief Format

1. Project Overview

This copywriting brief is designed to outline the objectives, target audience, key messages, tone, and deliverables for the upcoming copywriting project of [Your Company Name]. The goal is to ensure clarity and alignment between all stakeholders, providing a comprehensive guide for the copywriting team.

2. Project Details

2.1 Objective

Primary Goal: To create compelling and engaging content that effectively communicates the brand's message and achieves the desired outcomes.
Secondary Goals: Increase brand awareness, drive website traffic, and generate leads.

2.2 Target Audience

Demographics:
- Age: 25-45
- Gender: All
- Location: Urban areas
- Education: College-educated
Psychographics:
- Interests: Technology, health, and wellness, eco-friendly products
- Values: Sustainability, innovation, and quality
Behaviors:
- Online shopping habits
- Social media engagement
- Preference for organic and natural products

3. Key Messages

Primary Message: Our products are high-quality, eco-friendly, and designed to enhance your lifestyle.
Supporting Messages:
- Made from natural and organic ingredients
- Sustainable packaging
- Proven effectiveness and safety

4. Tone and Style

Tone: Professional, yet approachable and friendly
Style: Clear, concise, and engaging
Voice: Authoritative but not overly technical

5. Deliverables

Website Copy:
- Home Page
- About Us Page
- Product Descriptions
Email Campaign:
- Welcome Series
- Promotional Emails
Social Media Posts:
- Facebook
- Instagram
- Twitter

6. Schedule and Deadlines

Deliverable	Due Date	Assigned To
Initial Draft	August 15, 2050	Copywriter A
Review and Feedback	August 20, 2050	Marketing Team
Final Draft	August 25, 2050	Copywriter A
Approval	August 28, 2050	Project Manager

7. Budget

Total Budget: $10,000
Allocation:
- Copywriting: $5,000
- Editing: $2,000
- Design and Layout: $2,000
- Miscellaneous: $1,000

8. Approval

Project Manager: [Your Name]
Date: [Date]

Brief Templates @ Template.net