Copywriting Brief for Beginners
Copywriting Brief for Beginners
Project Overview
|
Project Title: |
Spring Sale Campaign |
|---|---|
|
Date: |
August 6, 2050 |
Project Description:
The goal of this project is to create compelling copy for our upcoming spring sale. The objective is to increase online sales by 20% and drive more traffic to our website during the promotional period.
Company Information
|
Company Name |
EcoTrend Fashion |
|---|---|
|
Company Address |
[Your Company Address] |
|
Company Website |
[Your Company Website] |
|
Company Social Media |
[Your Company Social Media] |
Target Audience
Audience Demographics:
|
Attribute |
Details |
|---|---|
|
Age |
25-45 |
|
Gender |
Female |
|
Location |
Urban areas in the US |
|
Interests |
Sustainable fashion, eco-friendly products, online shopping |
Audience Insights:
Our target audience values sustainability and is willing to pay a premium for eco-friendly products. They are active on social media and prefer brands that are transparent about their environmental impact.
Objectives
|
Objective |
Details |
|---|---|
|
Primary Objective |
|
|
Secondary Objectives |
|
|
Key Messages
|
Message Type |
Details |
|---|---|
|
Core Message |
"Refresh your wardrobe with our sustainable spring collection and enjoy up to 50% off!" |
|
Supporting Messages |
|
|
|
|
Tone and Style
|
Tone: |
Friendly and enthusiastic |
|---|---|
|
Style: |
Simple, clear, and engaging. Avoid technical jargon and use a conversational tone. |
Deliverables
|
Content Type |
Details |
Word Count |
|---|---|---|
|
Website banners |
Create compelling banners for the sale |
20-30 words each |
|
Social media posts |
Posts for Instagram, Facebook, Twitter |
50-100 words each |
|
Email newsletters |
Newsletters promoting the sale |
150-200 words each |
|
Blog post |
In-depth post about the spring collection |
600-800 words |
Deadlines
|
Task |
Date |
|---|---|
|
Submission Deadline |
August 15, 2050 |
|
Review Period |
August 16-20, 2050 |
|
Final Deadline |
August 25, 2050 |
Additional Information
Resources:
-
Previous campaign copy
-
Brand guidelines
-
Product images
Contact Information:
|
Contact Type |
Details |
|---|---|
|
Name |
[Your Name] |
|
|
[Your Email] |
|
Phone Number |
[Your Number] |
Approval
|
Approved By |
Date |
|---|---|
|
James Smith |
August 10, 2050 |
Feel free to reach out with any questions or for further clarification on any aspect of this brief.
[Your Company Name]
[Your Company Address]
[Your Company Email]
