PR Copywriting Brief

Project Overview

[Your Company Name] is seeking a PR copywriting expert to develop compelling and engaging content for our upcoming campaign. The content will be used across various platforms to enhance our brand's visibility and attract new members.

Contact Information

• Name: [Your Name]

• Email: [Your Email]

• Company Name: [Your Company Name]

• Company Number: [Your Company Number]

• Company Address: [Your Company Address]

• Company Social Media: [Your Company Social Media]

Project Goals

1. Increase Brand Awareness: Generate buzz and recognition for [Your Company Name].

2. Engage Target Audience: Create content that resonates with fitness enthusiasts and potential gym members.

3. Promote Services: Highlight the benefits of our fitness programs, personal training, and state-of-the-art facilities.

4. Drive Traffic: Encourage visits to [Your Company Website] and social media pages.

Target Audience

• Demographics: Adults aged 18-50, located in urban areas, middle to upper-middle class, interested in fitness and health.

• Psychographics: Fitness enthusiasts, health-conscious individuals, those looking to improve their physical well-being, prioritize a balanced lifestyle.

• Key Personas:

  • Emily Roberts: A 28-year-old marketing professional who enjoys group fitness classes and values a community-oriented gym environment.

  • David Lee: A 40-year-old entrepreneur looking for effective personal training and advanced fitness equipment to stay in shape.

Key Messages

1. [Your Company Name] offers cutting-edge facilities and a diverse range of fitness classes to meet all your health and wellness goals.

2. Our personal trainers are experts in crafting personalized workout plans that deliver results.

3. Join our community and experience a supportive environment that motivates you to achieve your fitness objectives.

Content Requirements

Type of Content	Word Count	Keywords/SEO Focus
Press Releases	500-700 words	Fitness gym, personal training, health
Blog Posts	800-1000 words	Workout tips, gym membership benefits
Social Media Posts	100-150 words	Exercise routines, gym success stories
Email Newsletters	300-400 words	Special offers, fitness challenges

• Tone and Style: Motivating and energetic, highlighting the benefits of a healthy lifestyle and the advantages of joining [Your Company Name].

• Call to Action: Visit [Your Company Website] to explore our membership options and follow us on social media for the latest fitness tips and promotions.

Deliverables

Content Type	Quantity	Deadline
Press Releases	2	August 15, 2050
Blog Posts	4	August 22, 2050
Social Media Posts	8	Weekly, starting August 30, 2050
Email Newsletters	2	September 5, 2024 and September 20, 2050

• Review and Approval Process: Initial drafts will be reviewed by the marketing team. Revisions will be requested within 3 days of receiving drafts, with final approval given within 7 days.

Budget

Item	Cost
Press Releases	$1,000
Blog Posts	$2,000
Social Media Posts	$1,500
Email Newsletters	$500
Additional Costs	$100 per hour for extra revisions

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Additional Information

Please ensure that all content aligns with our brand guidelines and messaging. We are looking for a copywriter who can effectively communicate the benefits of our gym and connect with our audience.

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For further inquiries or to submit your proposal, please contact [Your Name] at [Your Email].

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