Copywriting Brief Example

Project Overview

This project involves creating compelling copy for the launch of [Your Company Name]'s new product, the "EcoSmart Water Bottle". The goal is to emphasize its unique features, eco-friendly materials, and health benefits. The target audience includes environmentally conscious consumers and fitness enthusiasts.

Company Information:	Company Name: [Your Company Name] Company Number: [Your Company Number] Company Address: [Your Company Address]
Contact Information:	Primary Contact Name: [Your Name] Email: [Your Email] Phone Number: [Your Number]

Objectives

The primary objectives of this copywriting project are to:

• Highlight the EcoSmart Water Bottle's eco-friendly attributes

• Emphasize the health benefits of staying hydrated with clean water

• Engage the target audience with relatable and persuasive content

• Drive sales and increase brand awareness

Target Audience

The target audience consists of:

• Environmentally conscious consumers

• Fitness enthusiasts

• Outdoor adventurers

• Office workers

Key Messages

The EcoSmart Water Bottle offers several key benefits:

Feature	Benefit
Eco-friendly materials	Reduces plastic waste and environmental impact
Advanced filtration system	Provides clean and safe drinking water
Durable design	Perfect for outdoor and indoor use
Leak-proof lid	Prevents spills and ensures convenience

Brand Voice

The brand voice should be:

• Friendly and approachable

• Informative and trustworthy

• Passionate about the environment

• Energetic and motivating

Call to Action

The copy should include a strong call to action, encouraging readers to:

• Purchase the EcoSmart Water Bottle

• Visit our website for more information

• Share the product with friends and family

Deadline

The final copy should be delivered by:

October 30, 2052

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