Digital Creative Brief Template
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Digital Creative Brief
Client Information:
Client Name: Chic Boutique
Client Contact: Emily Taylor
Client Email: [Client Email]
Client Phone: [Client Number]
Client Address: [Client Address]
Project Overview:
Project Title: New Spring Collection Launch Campaign
Project Description: Develop a dynamic digital campaign to promote Chic Boutique's new Spring collection. This includes creating engaging social media content, updating the website with new collection features, and launching an email marketing campaign.
Background Information: Chic Boutique is a high-end fashion brand known for its trendy and elegant designs. The Spring collection is aimed at enhancing the brand's market presence and attracting new customers.
Target Audience:
Primary Audience: Fashion-forward individuals aged 20-35 who are interested in the latest trends and luxury fashion.
Secondary Audience: Trendsetters and influencers who follow fashion industry updates and are active on social media.
Objectives:
Increase visibility and hype for the Spring collection launch.
Drive traffic to the updated collection page on the website and achieve a 15% increase in online sales.
Engage with fashion enthusiasts through interactive social media posts and targeted email campaigns.
Key Deliverables:
Deliverable | Description |
|---|---|
Social Media Content | High-quality images and posts for Instagram, Facebook, and Pinterest. |
Website Update | Features the new Spring collection, including product pages and a blog post. |
Email Marketing | Includes a launch announcement, special offers, and follow-up emails. |
Timeline:
Milestone | Date |
|---|---|
Project Start Date | March 1, 2055 |
Social Media Content Drafts | March 15, 2055 |
Website Update Completed | March 25, 2055 |
Campaign Launch Date | April 1, 2055 |
Budget:
Deliverable | Budget |
|---|---|
Total Budget | $40,000 |
Social Media Content | $12,000 |
Website Update | $18,000 |
Email Marketing | $10,000 |
Creative Direction:
Style and Tone: Elegant, fashionable, and vibrant, with a focus on showcasing the new collection in a stylish and aspirational manner.
Brand Guidelines: Follow Chic Boutique's brand aesthetics including color schemes, fonts, and logo usage.
Inspirational Examples: Recent successful fashion campaigns by brands like Tory Burch and Gucci.
Technical Specifications:
Format: High-resolution imagery for social media, responsive web design for the collection page, HTML format for email templates.
Size: Social media posts in appropriate dimensions for each platform, updated website optimized for mobile and desktop views, email templates adhering to standard email size guidelines.
Other Specifications: Ensure all content is SEO-optimized and complies with accessibility standards.
Approval Process:
Approver | Contact Details | Approval Deadline |
|---|---|---|
Approver 1 | Michael Johnson, Creative Director | March 20, 2025 |
Approver 2 | Sarah Lee, Marketing Manager | March 30, 2025 |
Approval for Email Campaign | Sarah Lee, Marketing Manager | March 28, 2025 |
Contact Information:
Agency Name: [Your Company Name]
Contact Person: [Your Name]
Email: [Your Email]
Phone: [Your Number]
Address: [Your Company Address]
Website: [Your Company Website]
Social Media: [Your Company Social Media]
Additional Notes:
Coordinate with the client for any last-minute changes to ensure all deliverables are aligned with the campaign strategy.
Maintain consistent communication with the client throughout the project to address any feedback promptly.
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