Digital Creative Brief

Client Information:

• Client Name: Chic Boutique

• Client Contact: Emily Taylor

• Client Email: [Client Email]

• Client Phone: [Client Number]

• Client Address: [Client Address]

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Project Overview:

• Project Title: New Spring Collection Launch Campaign

• Project Description: Develop a dynamic digital campaign to promote Chic Boutique's new Spring collection. This includes creating engaging social media content, updating the website with new collection features, and launching an email marketing campaign.

• Background Information: Chic Boutique is a high-end fashion brand known for its trendy and elegant designs. The Spring collection is aimed at enhancing the brand's market presence and attracting new customers.

Target Audience:

• Primary Audience: Fashion-forward individuals aged 20-35 who are interested in the latest trends and luxury fashion.

• Secondary Audience: Trendsetters and influencers who follow fashion industry updates and are active on social media.

Objectives:

• Increase visibility and hype for the Spring collection launch.

• Drive traffic to the updated collection page on the website and achieve a 15% increase in online sales.

• Engage with fashion enthusiasts through interactive social media posts and targeted email campaigns.

Key Deliverables:

Deliverable	Description
Social Media Content	High-quality images and posts for Instagram, Facebook, and Pinterest.
Website Update	Features the new Spring collection, including product pages and a blog post.
Email Marketing	Includes a launch announcement, special offers, and follow-up emails.

Timeline:

Milestone	Date
Project Start Date	March 1, 2055
Social Media Content Drafts	March 15, 2055
Website Update Completed	March 25, 2055
Campaign Launch Date	April 1, 2055

Budget:

Deliverable	Budget
Total Budget	$40,000
Social Media Content	$12,000
Website Update	$18,000
Email Marketing	$10,000

Creative Direction:

• Style and Tone: Elegant, fashionable, and vibrant, with a focus on showcasing the new collection in a stylish and aspirational manner.

• Brand Guidelines: Follow Chic Boutique's brand aesthetics including color schemes, fonts, and logo usage.

• Inspirational Examples: Recent successful fashion campaigns by brands like Tory Burch and Gucci.

Technical Specifications:

• Format: High-resolution imagery for social media, responsive web design for the collection page, HTML format for email templates.

• Size: Social media posts in appropriate dimensions for each platform, updated website optimized for mobile and desktop views, email templates adhering to standard email size guidelines.

• Other Specifications: Ensure all content is SEO-optimized and complies with accessibility standards.

Approval Process:

Approver	Contact Details	Approval Deadline
Approver 1	Michael Johnson, Creative Director	March 20, 2025
Approver 2	Sarah Lee, Marketing Manager	March 30, 2025
Approval for Email Campaign	Sarah Lee, Marketing Manager	March 28, 2025

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Contact Information:

• Agency Name: [Your Company Name]

• Contact Person: [Your Name]

• Email: [Your Email]

• Phone: [Your Number]

• Address: [Your Company Address]

• Website: [Your Company Website]

• Social Media: [Your Company Social Media]

Additional Notes:

• Coordinate with the client for any last-minute changes to ensure all deliverables are aligned with the campaign strategy.

• Maintain consistent communication with the client throughout the project to address any feedback promptly.

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