Digital Creative Brief
Digital Creative Brief
Client Information:
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Client Name: Chic Boutique
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Client Contact: Emily Taylor
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Client Email: [Client Email]
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Client Phone: [Client Number]
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Client Address: [Client Address]
Project Overview:
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Project Title: New Spring Collection Launch Campaign
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Project Description: Develop a dynamic digital campaign to promote Chic Boutique's new Spring collection. This includes creating engaging social media content, updating the website with new collection features, and launching an email marketing campaign.
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Background Information: Chic Boutique is a high-end fashion brand known for its trendy and elegant designs. The Spring collection is aimed at enhancing the brand's market presence and attracting new customers.
Target Audience:
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Primary Audience: Fashion-forward individuals aged 20-35 who are interested in the latest trends and luxury fashion.
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Secondary Audience: Trendsetters and influencers who follow fashion industry updates and are active on social media.
Objectives:
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Increase visibility and hype for the Spring collection launch.
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Drive traffic to the updated collection page on the website and achieve a 15% increase in online sales.
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Engage with fashion enthusiasts through interactive social media posts and targeted email campaigns.
Key Deliverables:
|
Deliverable |
Description |
|---|---|
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Social Media Content |
High-quality images and posts for Instagram, Facebook, and Pinterest. |
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Website Update |
Features the new Spring collection, including product pages and a blog post. |
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Email Marketing |
Includes a launch announcement, special offers, and follow-up emails. |
Timeline:
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Milestone |
Date |
|---|---|
|
Project Start Date |
March 1, 2055 |
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Social Media Content Drafts |
March 15, 2055 |
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Website Update Completed |
March 25, 2055 |
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Campaign Launch Date |
April 1, 2055 |
Budget:
|
Deliverable |
Budget |
|---|---|
|
Total Budget |
$40,000 |
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Social Media Content |
$12,000 |
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Website Update |
$18,000 |
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Email Marketing |
$10,000 |
Creative Direction:
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Style and Tone: Elegant, fashionable, and vibrant, with a focus on showcasing the new collection in a stylish and aspirational manner.
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Brand Guidelines: Follow Chic Boutique's brand aesthetics including color schemes, fonts, and logo usage.
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Inspirational Examples: Recent successful fashion campaigns by brands like Tory Burch and Gucci.
Technical Specifications:
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Format: High-resolution imagery for social media, responsive web design for the collection page, HTML format for email templates.
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Size: Social media posts in appropriate dimensions for each platform, updated website optimized for mobile and desktop views, email templates adhering to standard email size guidelines.
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Other Specifications: Ensure all content is SEO-optimized and complies with accessibility standards.
Approval Process:
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Approver |
Contact Details |
Approval Deadline |
|---|---|---|
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Approver 1 |
Michael Johnson, Creative Director |
March 20, 2025 |
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Approver 2 |
Sarah Lee, Marketing Manager |
March 30, 2025 |
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Approval for Email Campaign |
Sarah Lee, Marketing Manager |
March 28, 2025 |
Contact Information:
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Agency Name: [Your Company Name]
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Contact Person: [Your Name]
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Email: [Your Email]
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Phone: [Your Number]
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Address: [Your Company Address]
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Website: [Your Company Website]
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Social Media: [Your Company Social Media]
Additional Notes:
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Coordinate with the client for any last-minute changes to ensure all deliverables are aligned with the campaign strategy.
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Maintain consistent communication with the client throughout the project to address any feedback promptly.
