Creative Brief Layout
Creative Brief Layout
Prepared by: [Your Name]
Project Overview:
[Your Company Name] is launching a new line of eco-friendly water bottles called "EcoSip." This campaign aims to raise awareness about the benefits of sustainable living and promote the EcoSip brand as the go-to choice for environmentally conscious consumers.
Objectives:
|
Objective |
Description |
|---|---|
|
Increase Brand Awareness |
Raise EcoSip's brand awareness by 30% within the next three months. |
|
Drive Website Traffic |
Achieve a 20% increase in unique visits to the EcoSip website. |
|
Boost Sales |
Increase sales by 15% through online and retail channels. |
Target Audience:
|
Demographics |
Details |
|---|---|
|
Age |
18-35 |
|
Gender |
All |
|
Income |
Middle to upper-middle class |
|
Location |
Urban areas in North America and Europe |
|
Psychographics |
Details |
|---|---|
|
Interests |
Environmentally conscious, health and wellness enthusiasts, sustainable living |
|
Behavior |
Interested in eco-friendly products |
Key Messages:
-
"EcoSip: Drink Sustainably, Live Consciously."
-
"Reduce your plastic footprint with every sip."
-
"Join the movement towards a greener planet with EcoSip."
Brand Guidelines:
-
Logo: Use as per brand book.
-
Colors: Green (#4CAF50), Blue (#2196F3), White (#FFFFFF)
-
Fonts: Arial for headlines, Helvetica for body text
-
Tone: Friendly, positive, motivational
Deliverables:
|
Deliverable |
Details |
|---|---|
|
Digital Ads |
Banners, social media ads |
|
Video |
30-second video for social media and website |
|
Print Posters |
For retail stores |
|
Email Template |
Promotional email template |
Timeline:
|
Milestone |
Date |
|---|---|
|
Creative Concept Approval |
August 15, 2050 |
|
First Drafts Due |
August 30, 2050 |
|
Final Revisions Due |
September 10, 2050 |
|
Launch Date |
September 15, 2050 |
Budget:
|
Item |
Amount |
|---|---|
|
Digital Ads |
$20,000 |
|
Video Production |
$15,000 |
|
Print Materials |
$10,000 |
|
Email Campaign |
$5,000 |
|
Total: |
$50,000 |
Competitors:
-
Hydro Flask
-
S'well
-
YETI
Tone and Style:
-
Friendly and approachable
-
Emphasize sustainability and health benefits
-
Visuals should be clean, modern, and vibrant
