Marketing Creative Brief
Marketing Creative Brief
|
Project Title: |
Launch of SmartHome AI Assistant |
|---|---|
|
Client: |
TechWave Innovations |
|
Date: |
August 6, 2050 |
|
Preparer: |
[Your Name] |
|
Email: |
[Your Email] |
|
Company: |
[Your Company Name] |
Project Overview
The goal of this project is to create a dynamic marketing campaign for TechWave Innovations' new SmartHome AI Assistant. The campaign will focus on showcasing the innovative features, ease of use, and benefits of integrating the AI Assistant into smart home ecosystems.
Objectives
|
Objective |
Description |
|---|---|
|
Increase Brand Awareness |
Position TechWave Innovations as a leader in smart home technology. |
|
Drive Product Trials |
Encourage potential customers to experience the SmartHome AI Assistant through demos and trials. |
|
Generate Online Buzz |
Create engaging content to drive conversations and reviews online. |
|
Boost Sales |
Achieve a 15% increase in sales for the SmartHome AI Assistant within the first quarter post-launch. |
Target Audience
|
Audience Segment |
Description |
|---|---|
|
Primary Audience |
Tech-savvy homeowners aged 30-50, interested in smart home technology. |
|
Secondary Audience |
Early adopters and gadget enthusiasts aged 20-35. |
Key Messages:
-
Innovative Features: Highlight the cutting-edge technology and unique capabilities of the SmartHome AI Assistant.
-
Ease of Use: Emphasize the user-friendly interface and seamless integration with existing smart home devices.
-
Enhanced Convenience: Showcase how the AI Assistant simplifies daily tasks and enhances home automation.
-
Advanced Security: Focus on the advanced security features that protect user data and privacy.
Tone and Style:
-
Tone: Informative, exciting, and tech-forward.
-
Style: Sleek, modern, and futuristic, with a focus on innovation and functionality.
Deliverables:
|
Deliverable |
Description |
|---|---|
|
Social Media Campaign |
Create posts, stories, and ads for platforms like Instagram, LinkedIn, and Twitter. |
|
Website Landing Page |
Design and develop a landing page dedicated to the SmartHome AI Assistant. |
|
Email Marketing |
Develop an email campaign to announce the product launch and offer pre-order discounts. |
|
Influencer Partnerships |
Collaborate with tech influencers to review and promote the SmartHome AI Assistant. |
|
Print Materials |
Design brochures and posters for electronics stores and tech events. |
Budget:
|
Category |
Amount |
Description |
|---|---|---|
|
Social Media Campaign |
$15,000 |
Costs for creating and running ads on Instagram, LinkedIn, and Twitter, including ad creation, targeting, and management fees. |
|
Website Landing Page |
$12,000 |
Design and development costs for a dedicated landing page, including UX/UI design, coding, and testing. |
|
Email Marketing |
$8,000 |
Development of an email campaign, including design, content creation, and email distribution services. |
|
Influencer Partnerships |
$18,000 |
Fees for collaborating with tech influencers, including product reviews, sponsored posts, and content creation. |
|
Print Materials |
$7,000 |
Design and production of brochures, posters, and other print materials for in-store promotions and tech events. |
|
Public Relations |
$5,000 |
Costs for press releases, media outreach, and coordination with PR agencies. |
|
Market Research |
$5,000 |
Expenses related to conducting market research, including surveys and focus groups to gauge consumer interest. |
|
Event Marketing |
$5,000 |
Costs for organizing and promoting launch events, including venue rental, catering, and event materials. |
|
Miscellaneous |
$5,000 |
Contingency fund for unexpected expenses or additional costs that may arise. |
|
Total: |
$75,000 |
Timeline
|
Milestone |
Date |
|---|---|
|
Kickoff Meeting |
August 10, 2050 |
|
Campaign Development |
August 11 - August 25, 2050 |
|
Launch Date |
September 1, 2050 |
|
Review and Optimization |
September 15 - October 1, 2050 |
Success Metrics
|
it Metric |
Measurement |
|---|---|
|
Social Media Engagement |
Track likes, shares, comments, and overall engagement. |
|
Website Traffic |
Monitor the number of visitors and conversion rate on the landing page. |
|
Sales Performance |
Measure the increase in sales and compare to baseline figures. |
|
Customer Feedback |
Collect and analyze feedback from product trials and online reviews. |
Key Stakeholders
|
Role |
Name |
|---|---|
|
Marketing Team Lead |
Rachel Adams |
|
Creative Director |
David Lee |
|
Social Media Manager |
Amanda Wright |
|
Content Writer |
Brian Kim |
|
Design Lead |
Laura Gomez |
Additional Notes:
-
Ensure all marketing materials highlight the innovative aspects of the SmartHome AI Assistant.
-
Coordinate with the tech support team for product demo setups and customer inquiries.
