Influencer Marketing Creative Brief

Prepared by: [Your Name]

Campaign Overview

We are launching a promotional campaign for our annual Summer Spectacular Sale scheduled to take place from August 15, 2050 to August 20, 2050. The goal of this campaign is to increase awareness, generate excitement, and drive both online and in-store sales. This brief provides you with all the necessary details to create compelling content that aligns with our brand and campaign objectives.

Target Audience

Our target audience for this campaign includes:

• Demographics:

  • Age: 18-35

  • Gender: All Genders

  • Location: Urban areas in the United States

  • Income Level: Middle to Upper-Middle Class

• Psychographics:

  • Interests: Fashion, Technology, Home Decor

  • Lifestyle: Trendy, Social Media Savvy

  • Behavior: Frequent Online Shoppers, Deal Seekers

Key Messages

Ensure your content communicates the following key messages:

• Event/Sale Details: Highlight the dates, times, and key offers, such as “Up to 50% off on select items!”

• Unique Selling Points: Emphasize exclusive discounts, limited-time offers, and the opportunity to get the best deals of the year.

• Call to Action: Encourage your audience to visit our website at www.summerspectacular.fict or our stores and use the promo code SUMMER50 for an additional 10% off.

Content Guidelines

Your content should include:

• Type of Content: Use a mix of posts, stories, and videos to create a dynamic presence.

• Tone and Style: Maintain a tone that is engaging, enthusiastic, and aligned with our brand voice. Think vibrant, upbeat, and energetic.

• Visuals: Incorporate high-quality images or videos featuring our products, promotional banners, and in-store shots. Use branded colors and logos where applicable.

Brand Guidelines

• Brand Voice: Friendly, professional, and customer-centric.

• Visual Identity: Follow the provided brand guidelines for colors (e.g., #FF5733, #C70039), fonts (e.g., Montserrat Bold, Roboto Regular), and logos.

• Hashtags and Tags: Use the official campaign hashtags #SummerSpectacularSale and tag our official account @SummerSpectacular in your posts.

Deliverables

You are required to provide the following:

• Pre-Event Content: 3 posts and 2 stories leading up to the event, scheduled for August 10, 2050, August 12, 2050, and August 14, 2050.

• Day-of Content: 1 live post or story covering the event or sale on August 15, 2050.

• Post-Event Content: 1 recap post or story after the event concludes by August 22, 2050.

Deadlines:

• Pre-Event Content: Submit by August 9, 2050

• Day-of Content: Submit on August 15, 2050

• Post-Event Content: Submit by August 22, 2050

Compensation and Incentives

• Payment: $1,500 per influencer

• Incentives: Special access to exclusive products, early access to next season’s collection, and a chance to be featured on our social media channels.

Performance Metrics

We will measure the success of the campaign using the following metrics:

• Engagement Rates: Likes, comments, and shares on your posts.

• Reach and Impressions: Number of people who see and interact with your content.

• Conversions: Number of sign-ups or sales driven by your posts using the promo code.

Contact Information

For any questions or additional information, please contact:

• Campaign Manager: Jessica Thompson

• Email: jessica.thompson@brandxyz.fict

• Phone: (555) 222-2003

Thank you for your participation in promoting our Summer Spectacular Sale. We look forward to collaborating with you to make this campaign a success!

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