This project aims to create a new visual identity for our upcoming marketing campaign. The goal is to develop a modern, engaging, and cohesive set of graphics that align with our brand values and appeal to our target audience.
Improve brand recognition.
Engage the target audience.
Increase conversion rates.
Communicate key messages effectively.
Our target audience consists of young professionals aged 25-35, predominantly urban dwellers who value innovation, quality, and contemporary design. They are tech-savvy, socially conscious, and trend-aware consumers looking for unique and memorable brand interactions.
The following brand elements should be adhered to:
Element | Details |
---|---|
Color Palette | #123456 (Primary), #654321 (Secondary), #abcdef (Accent) |
Typography | Primary Font: Helvetica Neue, Secondary Font: Arial |
Logo Usage | The logo should appear in full color on a white background. Minimum size: 50x50 pixels. |
Primary Logo Design
Social Media Graphics (5 posts)
Website Banner
Email Newsletter Header
Print Poster (A3 size)
Milestone | Deadline |
---|---|
Initial Concepts | Oct 15, 2053 |
Revisions | Oct 22, 2053 |
Final Approval | Oct 29, 2053 |
Delivery | Nov 1, 2053 |
The budget for this project is $5,000, inclusive of all design and production costs. Any additional expenses must be approved in advance.
For any questions or clarifications, please contact:
Project Manager: [YOUR NAME]
Email: [YOUR EMAIL]
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