Graphic Design Creative Brief
Graphic Design Creative Brief
I. Project Overview
This project aims to create a new visual identity for our upcoming marketing campaign. The goal is to develop a modern, engaging, and cohesive set of graphics that align with our brand values and appeal to our target audience.
II. Objectives
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Improve brand recognition.
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Engage the target audience.
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Increase conversion rates.
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Communicate key messages effectively.
III. Target Audience
Our target audience consists of young professionals aged 25-35, predominantly urban dwellers who value innovation, quality, and contemporary design. They are tech-savvy, socially conscious, and trend-aware consumers looking for unique and memorable brand interactions.
IV. Brand Guidelines
The following brand elements should be adhered to:
|
Element |
Details |
|---|---|
|
Color Palette |
#123456 (Primary), #654321 (Secondary), #abcdef (Accent) |
|
Typography |
Primary Font: Helvetica Neue, Secondary Font: Arial |
|
Logo Usage |
The logo should appear in full color on a white background. Minimum size: 50x50 pixels. |
V. Deliverables
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Primary Logo Design
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Social Media Graphics (5 posts)
-
Website Banner
-
Email Newsletter Header
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Print Poster (A3 size)
VI. Timeline
|
Milestone |
Deadline |
|---|---|
|
Initial Concepts |
Oct 15, 2053 |
|
Revisions |
Oct 22, 2053 |
|
Final Approval |
Oct 29, 2053 |
|
Delivery |
Nov 1, 2053 |
VII. Budget
The budget for this project is $5,000, inclusive of all design and production costs. Any additional expenses must be approved in advance.
VIII. Contact Information
For any questions or clarifications, please contact:
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Project Manager: [YOUR NAME]
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Email: [YOUR EMAIL]
