Social Media Creative Brief

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Project Overview

This social media creative brief outlines the strategy, objectives, deliverables, and timelines for [YOUR COMPANY NAME]'s upcoming social media campaign. The purpose is to ensure a cohesive approach across all platforms to effectively engage our audience and meet our business goals.

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Objectives

1. Increase brand awareness by 25% within three months.

2. Boost engagement rates by 15% on Instagram and Twitter.

3. Drive 10% more traffic to the company website via social media channels.

4. Grow the subscriber list for the monthly newsletter by 20%.

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Target Audience

The primary target audience includes:

• Demographics: Men and women aged 18-34, urban locations, middle-income.

• Interests: Technology, lifestyle, fashion, travel.

• Behaviors: Active social media users, frequent online shoppers, early adopters of new products.

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Key Messages

Key messages to communicate:

1. Our products are innovative and cater to modern lifestyles.

2. Highlight customer testimonials and positive reviews.

3. Showcase unique selling points (USPs) such as sustainability, design, and functionality.

4. Encourage community engagement and feedback.

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Social Media Platforms

Platform	Content Type	Frequency
Facebook	Blog links, infographics, user stories	3 times a week
Instagram	High-quality images, stories, reels	Daily
Twitter	Short updates, polls, retweets	Twice a day
LinkedIn	Professional articles, case studies, thought leadership	Once a week

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Content Requirements

Ensure all content meets the following criteria:

• Adheres to brand guidelines regarding tone, style, and imagery.

• Includes relevant hashtags to increase discoverability.

• Contains clear calls-to-action (CTAs).

• Optimized for each platform's specifications (such as image dimensions and character limits).

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Timeline

Milestone	Deadline
Develop initial creative concepts	October 10, 2073
Content creation and approvals	October 20, 2073
Launch of the campaign	November 1, 2073
Mid-campaign review	December 15, 2073
Final campaign analysis	January 10, 2074

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Measurement and Evaluation

Success will be measured through the following metrics:

• Engagement rates (likes, comments, shares).

• Follower growth on each platform.

• Website traffic from social media referrals.

• Email subscriber growth from social media campaigns.

• Sentiment analysis from social listening tools.

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