Social Media Creative Brief
Social Media Creative Brief
Project Overview
This social media creative brief outlines the strategy, objectives, deliverables, and timelines for [YOUR COMPANY NAME]'s upcoming social media campaign. The purpose is to ensure a cohesive approach across all platforms to effectively engage our audience and meet our business goals.
Objectives
-
Increase brand awareness by 25% within three months.
-
Boost engagement rates by 15% on Instagram and Twitter.
-
Drive 10% more traffic to the company website via social media channels.
-
Grow the subscriber list for the monthly newsletter by 20%.
Target Audience
The primary target audience includes:
-
Demographics: Men and women aged 18-34, urban locations, middle-income.
-
Interests: Technology, lifestyle, fashion, travel.
-
Behaviors: Active social media users, frequent online shoppers, early adopters of new products.
Key Messages
Key messages to communicate:
-
Our products are innovative and cater to modern lifestyles.
-
Highlight customer testimonials and positive reviews.
-
Showcase unique selling points (USPs) such as sustainability, design, and functionality.
-
Encourage community engagement and feedback.
Social Media Platforms
|
Platform |
Content Type |
Frequency |
|---|---|---|
|
|
Blog links, infographics, user stories |
3 times a week |
|
|
High-quality images, stories, reels |
Daily |
|
|
Short updates, polls, retweets |
Twice a day |
|
|
Professional articles, case studies, thought leadership |
Once a week |
Content Requirements
Ensure all content meets the following criteria:
-
Adheres to brand guidelines regarding tone, style, and imagery.
-
Includes relevant hashtags to increase discoverability.
-
Contains clear calls-to-action (CTAs).
-
Optimized for each platform's specifications (such as image dimensions and character limits).
Timeline
|
Milestone |
Deadline |
|---|---|
|
Develop initial creative concepts |
October 10, 2073 |
|
Content creation and approvals |
October 20, 2073 |
|
Launch of the campaign |
November 1, 2073 |
|
Mid-campaign review |
December 15, 2073 |
|
Final campaign analysis |
January 10, 2074 |
Measurement and Evaluation
Success will be measured through the following metrics:
-
Engagement rates (likes, comments, shares).
-
Follower growth on each platform.
-
Website traffic from social media referrals.
-
Email subscriber growth from social media campaigns.
-
Sentiment analysis from social listening tools.
