Social Media Creative Brief
Social Media Creative Brief
Project Overview
This social media creative brief outlines the strategy, objectives, deliverables, and timelines for [YOUR COMPANY NAME]'s upcoming social media campaign. The purpose is to ensure a cohesive approach across all platforms to effectively engage our audience and meet our business goals.
Objectives
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Increase brand awareness by 25% within three months.
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Boost engagement rates by 15% on Instagram and Twitter.
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Drive 10% more traffic to the company website via social media channels.
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Grow the subscriber list for the monthly newsletter by 20%.
Target Audience
The primary target audience includes:
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Demographics: Men and women aged 18-34, urban locations, middle-income.
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Interests: Technology, lifestyle, fashion, travel.
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Behaviors: Active social media users, frequent online shoppers, early adopters of new products.
Key Messages
Key messages to communicate:
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Our products are innovative and cater to modern lifestyles.
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Highlight customer testimonials and positive reviews.
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Showcase unique selling points (USPs) such as sustainability, design, and functionality.
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Encourage community engagement and feedback.
Social Media Platforms
Platform |
Content Type |
Frequency |
---|---|---|
|
Blog links, infographics, user stories |
3 times a week |
|
High-quality images, stories, reels |
Daily |
|
Short updates, polls, retweets |
Twice a day |
|
Professional articles, case studies, thought leadership |
Once a week |
Content Requirements
Ensure all content meets the following criteria:
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Adheres to brand guidelines regarding tone, style, and imagery.
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Includes relevant hashtags to increase discoverability.
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Contains clear calls-to-action (CTAs).
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Optimized for each platform's specifications (such as image dimensions and character limits).
Timeline
Milestone |
Deadline |
---|---|
Develop initial creative concepts |
October 10, 2073 |
Content creation and approvals |
October 20, 2073 |
Launch of the campaign |
November 1, 2073 |
Mid-campaign review |
December 15, 2073 |
Final campaign analysis |
January 10, 2074 |
Measurement and Evaluation
Success will be measured through the following metrics:
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Engagement rates (likes, comments, shares).
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Follower growth on each platform.
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Website traffic from social media referrals.
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Email subscriber growth from social media campaigns.
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Sentiment analysis from social listening tools.