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Packaging Design Creative Brief

Packaging Design Creative Brief

Prepared by: [Your Name]

Project Overview

We are initiating a new packaging design project for our upcoming product launch in 2050. The goal is to create an innovative, eye-catching, and functional packaging design that aligns with our brand identity and appeals to our target audience. This brief outlines the key objectives, requirements, and guidelines to ensure a successful design process.

Objectives

  • Create a distinctive packaging design: Develop a unique and memorable design that stands out on the shelves and attracts consumers.

  • Enhance brand recognition: Ensure the packaging reflects our brand identity and strengthens brand loyalty.

  • Communicate product benefits: Clearly convey the product’s features, benefits, and unique selling points.

  • Ensure functionality: Design packaging that is user-friendly, durable, and suitable for retail environments.

  • Sustainability: Incorporate eco-friendly materials and design practices to align with our sustainability goals.

Target Audience

Demographics

  • Age: 25-45 years

  • Gender: All genders

  • Income Level: Middle to high income

  • Location: Urban and suburban areas

Psychographics

  • Lifestyle: Health-conscious, environmentally aware, tech-savvy

  • Values: Quality, sustainability, innovation

  • Buying Behavior: Prefers premium products, values design and functionality

Brand Identity

  • Brand Values: Innovation, quality, sustainability, customer-centric

  • Brand Personality: Modern, trustworthy, sophisticated

  • Visual Identity: Use of clean lines, modern typography, and a sophisticated color palette that includes our signature colors: deep blue, emerald green, and metallic silver.

Product Information

  • Product Name: EcoSmart Water Bottle

  • Features:

    • Made from 100% recycled materials

    • Keeps liquids cold for 24 hours and hot for 12 hours

    • Available in 500ml and 750ml sizes

  • Benefits:

    • Environmentally friendly

    • High durability and performance

    • Stylish and convenient for everyday use

Design Requirements

  • Colors: Use our brand colors (deep blue, emerald green, metallic silver) with accents of white and black.

  • Fonts: Modern, sans-serif fonts such as Helvetica or Arial.

  • Imagery: Include high-quality images of the product and lifestyle shots showcasing its use.

  • Mandatory Elements:

    • Brand logo

    • Product name

    • Key features and benefits

    • Barcode

    • Legal information (e.g., recycling symbols, safety warnings)

Competitor Analysis

Competitor

Strengths

Weaknesses

GreenHydrate

Strong eco-friendly messaging

Bland design

AquaLux

Premium look and feel

High price point

PureFlow

Wide availability

Low perceived quality

Budget and Timeline

  • Budget: $50,000

  • Timeline:

    • Brief finalization: January 1, 2050

    • Initial design concepts: February 1, 2050

    • Feedback and revisions: February 15-28, 2050

    • Final design approval: March 15, 2050

    • Production ready: April 1, 2050

Deliverables

  • Initial design concepts (3 variations)

  • Finalized design in print-ready format (PDF, AI)

  • Packaging mockups (3D renderings)

  • Production specifications and guidelines

Contact Information

Brief Templates @ Template.net