Internal Creative Brief Document
Internal Creative Brief Document
Prepared by: [Your Name]
Introduction:
This Internal Creative Brief Document provides comprehensive direction for the upcoming advertising campaign. It outlines the campaign's objectives, target audience, creative approach, and media placement strategy to ensure alignment and successful execution. The goal is to deliver an impactful ad campaign that resonates with the target audience and drives measurable results.
Campaign Overview
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Campaign Title: Elevate Your Brand
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Client: [Your Company Name]
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Campaign Duration: October 1, 2051 – December 31, 2051
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Budget: $500,000
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Campaign Type: Multi-channel Advertising Campaign
Objectives
Primary Objective:
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Increase brand awareness and drive traffic to the website by 30% during the campaign period.
Secondary Objectives:
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Generate 15% more leads compared to the previous quarter.
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Enhance engagement on social media platforms by 25%.
Target Audience
Demographics:
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Age: 25-45 years
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Gender: All
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Location: Urban areas in North America
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Income Level: $50,000 - $120,000 annually
Psychographics:
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Interests: Technology, innovation, lifestyle improvement
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Behavior: Online shoppers, tech enthusiasts, frequent social media users
Media Consumption Habits:
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Preferred Platforms: Instagram, Facebook, LinkedIn, Google Search
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Device Usage: Mobile (60%), Desktop (30%), Tablet (10%)
Key Messages
Main Message:
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Discover how [Your Company Name] can elevate your brand with cutting-edge solutions.
Supporting Messages:
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"Innovative solutions for modern challenges."
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"Empower your business with our expert services."
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"Join the leading companies who trust [Your Company Name]."
Creative Direction
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Tone and Style: Professional, modern, and engaging. Use bold and dynamic visuals to capture attention.
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Visual Elements: High-quality images of technology and innovation. Incorporate brand colors and logos prominently.
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Copy Guidelines: Clear and concise. Focus on benefits rather than features. Include strong calls to action.
Media Plan
Media Channels and Allocation
|
Media Channel |
Type |
Budget Allocation |
Expected Reach |
|---|---|---|---|
|
Social Media |
Instagram, Facebook, LinkedIn |
$200,000 |
1,000,000 impressions |
|
Search Engine Ads |
Google Search |
$150,000 |
500,000 clicks |
|
Display Ads |
Various Websites |
$100,000 |
750,000 impressions |
|
Video Ads |
YouTube |
$50,000 |
300,000 views |
Timeline
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Kickoff Meeting: September 15, 2051
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Creative Development: September 16, 2051 – October 5, 2051
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Media Planning and Buying: October 6, 2051 – October 10, 2051
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Campaign Launch: October 11, 2051
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Mid-Campaign Review: November 15, 2051
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Campaign End: December 31, 2051
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Post-Campaign Analysis: January 10, 2052
Deliverables
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Ad Creative: Final versions of all ad creatives in required formats (JPG, PNG, MP4, etc.)
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Media Assets: All necessary assets for media placement, including logos and taglines.
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Performance Reports: Monthly reports on campaign performance, including impressions, clicks, and engagement metrics.
Contact Information
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Contact Person: [Your Name]
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Email: [Your Email]
