Event Creative Brief
Prepared by: [Your Name]
Introduction
This Event Creative Brief outlines the detailed planning and objectives for our upcoming fundraising event aimed at raising awareness and support for [Your Company Name]'s cause. This document will guide all involved parties, ensuring alignment with our goals and providing a comprehensive overview of the event's critical components.
Event Overview
Event Title: [Your Company Name] Annual Fundraising Gala
Date: April 15, 2055
Time: 6:00 PM to 10:00 PM
Venue: Grand Ballroom, City Hotel, 123 Main Street, Anytown, CA 90210
Type of Event: Fundraising Gala
Theme: "Innovating for a Better Tomorrow"
Organizer: [Your Company Name]
Event Website: [Your Company Website]
Objectives
Primary Goal: To raise $100,000 for the [Your Company Name] Community Outreach Program.
Secondary Goal: To increase awareness about [Your Company Name]'s impact on local communities.
Target Fundraising Amount: $100,000
Expected Number of Attendees: 250
Key Performance Indicators (KPIs):
Target Audience
Demographics: Adults aged 25-55, both male and female, with a high-income level (over $75,000 annually), working in professional or managerial roles.
Psychographics: Interested in technology and innovation, values community involvement, and supports philanthropic causes.
Geographic Location: Anytown, CA and surrounding areas
Key Messages
Main Message: "Support [Your Company Name]'s mission to drive positive change through innovative technology and community outreach."
Supporting Messages:
"Your contribution helps empower local communities and foster sustainable development."
"Join us for an evening of inspiration and celebration of technological advancements."
"Be a part of the change you wish to see in the world."
Budget Breakdown
Expense Category | Estimated Cost |
|---|
Venue Rental | $10,000 |
Catering | $15,000 |
Decorations | $5,000 |
Entertainment | $7,500 |
Marketing & Promotion | $8,000 |
Staffing | $4,000 |
Miscellaneous | $2,500 |
Total Estimated Cost | $52,000 |
Timeline
Date | Task | Responsible Party |
|---|
March 1, 2055 | Finalize Event Venue & Contract | Event Planning Team |
March 5, 2055 | Launch Marketing Campaign | Marketing Department |
March 10, 2055 | Confirm Catering & Entertainment | Event Coordinator |
March 15, 2055 | Send Invitations & Confirm RSVP | Administrative Team |
April 10, 2055 | Set Up Venue & Final Preparations | Event Setup Team |
April 15, 2055 | Event Day | All Team Members |
April 20, 2055 | Post-Event Follow-Up & Reporting | Event Planning Team |
Logistics
Parking: Valet parking is available at the venue entrance; additional parking is available in the adjacent lot.
Transportation: Shuttle service is provided from key locations in Anytown, CA.
Accessibility: Venue equipped with ramps and accessible restrooms.
Staffing: 20 volunteers are required for event setup, registration, and guest assistance.
Technical Requirements: Audio-visual equipment including microphones, projectors, and sound system; high-speed Wi-Fi.
Marketing & Promotion
Contact Information
Event Coordinator: [Your Name]
Email: [Your Email]
Phone: [Your Company Number]
Address: [Your Company Address]
Website: [Your Company Website]
Social Media: [Your Company Social Media]
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