Event Creative Brief

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Prepared by: [Your Name]

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Introduction

This Event Creative Brief outlines the detailed planning and objectives for our upcoming fundraising event aimed at raising awareness and support for [Your Company Name]'s cause. This document will guide all involved parties, ensuring alignment with our goals and providing a comprehensive overview of the event's critical components.

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Event Overview

• Event Title: [Your Company Name] Annual Fundraising Gala

• Date: April 15, 2055

• Time: 6:00 PM to 10:00 PM

• Venue: Grand Ballroom, City Hotel, 123 Main Street, Anytown, CA 90210

• Type of Event: Fundraising Gala

• Theme: "Innovating for a Better Tomorrow"

• Organizer: [Your Company Name]

• Event Website: [Your Company Website]

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Objectives

1. Primary Goal: To raise $100,000 for the [Your Company Name] Community Outreach Program.

2. Secondary Goal: To increase awareness about [Your Company Name]'s impact on local communities.

3. Target Fundraising Amount: $100,000

4. Expected Number of Attendees: 250

5. Key Performance Indicators (KPIs):

   • Total funds raised

   • Number of new donors acquired

   • Media coverage and social media engagement metrics

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Target Audience

• Demographics: Adults aged 25-55, both male and female, with a high-income level (over $75,000 annually), working in professional or managerial roles.

• Psychographics: Interested in technology and innovation, values community involvement, and supports philanthropic causes.

• Geographic Location: Anytown, CA and surrounding areas

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Key Messages

1. Main Message: "Support [Your Company Name]'s mission to drive positive change through innovative technology and community outreach."

2. Supporting Messages:

   • "Your contribution helps empower local communities and foster sustainable development."

   • "Join us for an evening of inspiration and celebration of technological advancements."

   • "Be a part of the change you wish to see in the world."

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Budget Breakdown

Expense Category	Estimated Cost
Venue Rental	$10,000
Catering	$15,000
Decorations	$5,000
Entertainment	$7,500
Marketing & Promotion	$8,000
Staffing	$4,000
Miscellaneous	$2,500
Total Estimated Cost	$52,000

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Timeline

Date	Task	Responsible Party
March 1, 2055	Finalize Event Venue & Contract	Event Planning Team
March 5, 2055	Launch Marketing Campaign	Marketing Department
March 10, 2055	Confirm Catering & Entertainment	Event Coordinator
March 15, 2055	Send Invitations & Confirm RSVP	Administrative Team
April 10, 2055	Set Up Venue & Final Preparations	Event Setup Team
April 15, 2055	Event Day	All Team Members
April 20, 2055	Post-Event Follow-Up & Reporting	Event Planning Team

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Logistics

• Parking: Valet parking is available at the venue entrance; additional parking is available in the adjacent lot.

• Transportation: Shuttle service is provided from key locations in Anytown, CA.

• Accessibility: Venue equipped with ramps and accessible restrooms.

• Staffing: 20 volunteers are required for event setup, registration, and guest assistance.

• Technical Requirements: Audio-visual equipment including microphones, projectors, and sound system; high-speed Wi-Fi.

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Marketing & Promotion

• Campaign Start Date: March 5, 2055

• Channels:

  • Social Media: Facebook, Instagram, LinkedIn

  • Email Campaign: Weekly updates to our subscriber list

  • Local Media: Anytown Daily News, Anytown Radio

  • Flyers and Posters: Distributed at local businesses and community centers

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Contact Information

• Event Coordinator: [Your Name]

• Email: [Your Email]

• Phone: [Your Company Number]

• Address: [Your Company Address]

• Website: [Your Company Website]

• Social Media: [Your Company Social Media]

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