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Event Creative Brief

Event Creative Brief

Prepared by: [Your Name]

Introduction

This Event Creative Brief outlines the detailed planning and objectives for our upcoming fundraising event aimed at raising awareness and support for [Your Company Name]'s cause. This document will guide all involved parties, ensuring alignment with our goals and providing a comprehensive overview of the event's critical components.

Event Overview

  • Event Title: [Your Company Name] Annual Fundraising Gala

  • Date: April 15, 2055

  • Time: 6:00 PM to 10:00 PM

  • Venue: Grand Ballroom, City Hotel, 123 Main Street, Anytown, CA 90210

  • Type of Event: Fundraising Gala

  • Theme: "Innovating for a Better Tomorrow"

  • Organizer: [Your Company Name]

  • Event Website: [Your Company Website]

Objectives

  1. Primary Goal: To raise $100,000 for the [Your Company Name] Community Outreach Program.

  2. Secondary Goal: To increase awareness about [Your Company Name]'s impact on local communities.

  3. Target Fundraising Amount: $100,000

  4. Expected Number of Attendees: 250

  5. Key Performance Indicators (KPIs):

    • Total funds raised

    • Number of new donors acquired

    • Media coverage and social media engagement metrics

Target Audience

  • Demographics: Adults aged 25-55, both male and female, with a high-income level (over $75,000 annually), working in professional or managerial roles.

  • Psychographics: Interested in technology and innovation, values community involvement, and supports philanthropic causes.

  • Geographic Location: Anytown, CA and surrounding areas

Key Messages

  1. Main Message: "Support [Your Company Name]'s mission to drive positive change through innovative technology and community outreach."

  2. Supporting Messages:

    • "Your contribution helps empower local communities and foster sustainable development."

    • "Join us for an evening of inspiration and celebration of technological advancements."

    • "Be a part of the change you wish to see in the world."

Budget Breakdown

Expense Category

Estimated Cost

Venue Rental

$10,000

Catering

$15,000

Decorations

$5,000

Entertainment

$7,500

Marketing & Promotion

$8,000

Staffing

$4,000

Miscellaneous

$2,500

Total Estimated Cost

$52,000

Timeline

Date

Task

Responsible Party

March 1, 2055

Finalize Event Venue & Contract

Event Planning Team

March 5, 2055

Launch Marketing Campaign

Marketing Department

March 10, 2055

Confirm Catering & Entertainment

Event Coordinator

March 15, 2055

Send Invitations & Confirm RSVP

Administrative Team

April 10, 2055

Set Up Venue & Final Preparations

Event Setup Team

April 15, 2055

Event Day

All Team Members

April 20, 2055

Post-Event Follow-Up & Reporting

Event Planning Team

Logistics

  • Parking: Valet parking is available at the venue entrance; additional parking is available in the adjacent lot.

  • Transportation: Shuttle service is provided from key locations in Anytown, CA.

  • Accessibility: Venue equipped with ramps and accessible restrooms.

  • Staffing: 20 volunteers are required for event setup, registration, and guest assistance.

  • Technical Requirements: Audio-visual equipment including microphones, projectors, and sound system; high-speed Wi-Fi.

Marketing & Promotion

  • Campaign Start Date: March 5, 2055

  • Channels:

    • Social Media: Facebook, Instagram, LinkedIn

    • Email Campaign: Weekly updates to our subscriber list

    • Local Media: Anytown Daily News, Anytown Radio

    • Flyers and Posters: Distributed at local businesses and community centers

Contact Information

  • Event Coordinator: [Your Name]

  • Email: [Your Email]

  • Phone: [Your Company Number]

  • Address: [Your Company Address]

  • Website: [Your Company Website]

  • Social Media: [Your Company Social Media]

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