JWT Creative Brief

JWT CREATIVE BRIEF

Prepared by [Your Name]

Background Information

Brand Name:	Novelle
Industry:	Health and Wellness
Launch Date:	January 2053
Current Market Position:	New Entrant
Competitors:	Well Corp, Life Boost, Zen Living

Objectives

The primary objective is to introduce Novelle as a premium wellness brand in the health sector. This includes building brand awareness, establishing a unique brand identity, and fostering customer loyalty in the first year.

Target Audience

The target audience consists primarily of health-conscious individuals aged 25-45 who actively seek holistic wellness solutions. This group is typically urban, with a higher disposable income, and values premium, sustainably sourced products.

Key Messages

Novelle: Transforming Wellness with Sustainable Luxury
Experience Premium Health Solutions Tailored to You
Commit to a Healthier, Happier Future with Novelle

Creative Considerations

Brand Personality:	Luxurious, Trustworthy, Innovative
Tone of Voice:	Inspirational, Empathetic, Authoritative
Visual Style:	Clean, Modern, Nature-inspired
Colors:	Emerald Green, Soft Gold, White
Fonts:	Sans-Serif, Minimalistic

Deliverables

Item:	Details
Brand Logo:	High-resolution formats for various uses
Website Design:	User-friendly, responsive design
Social Media Assets:	Graphics and content for Instagram and Facebook
Marketing Collaterals:	Brochures, flyers, posters
Launch Campaign:	Integrated marketing campaign plan

Budget and Timeline

The allocated budget for the entire project is $750,000. The project will commence in September 2052 and is expected to be completed by December 2052. Key milestones include concept approval, design drafts, final revisions, and delivery of assets.

Approval Process

All creative concepts and deliverables will be subject to a multi-tier approval process:

Initial review by internal marketing team
Client review and feedback
Revisions based on feedback
Final approval by the client

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