PACKAGING CREATIVE BRIEF

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I. Project Overview

Item	Description
Project Name	Spring Collection Packaging Redesign
Project Manager	[Your Name]
Company	[Your Company Name]
Start Date	January 15, 2052
End Date	March 30, 2052
Objective	To create eye-catching, eco-friendly packaging for the spring product line, emphasizing sustainability and freshness.

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III. Key Messages

• Eco-Friendly: Show recycled materials and sustainable production.

• Seasonal Freshness: Highlight the vibrant and fresh nature of the spring collection.

• Premium Experience: Communicate the luxury and exclusivity of the products through high-quality packaging.

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IV. Design Requirements

Element	Description
Colors	Soft pastel colors like mint green, lavender, and peach to evoke springtime and freshness.
Fonts	Elegant serif fonts such as Times New Roman for headings and a clean sans-serif like Calibri for body text.
Imagery	Detailed illustrations of blooming flowers, dew drops, and delicate leaves.
Logo Placement	Prominently displayed at the top center on the front of the packaging, with a clear, embossed effect.
Materials	Recycled cardboard with a matte finish, vegetable-based inks, and compostable window film if needed.

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V. Competitive Landscape

Competitor	Strengths	Weaknesses
Eco Bloom	Known for innovative, fully biodegradable packaging.	Design can be minimalistic and lacks distinctive branding.
GreenEssence	Offers a luxurious feel with high-end, sustainable materials.	Packaging is premium but can be cost-prohibitive for some segments.
NaturalOrigins	Strong appeal with earthy, natural design elements and functional packaging.	Less focus on seasonal trends, resulting in less vibrant designs.

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VI. Functional Requirements

The packaging should:

• Provide robust protection during transport to prevent damage.

• Feature easy-to-open tabs and reseal capabilities for consumer convenience.

• Comply with environmental regulations and be recyclable or compostable.

• Include clear labeling for all product information and recycling instructions.

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VII. Budget and Timeline

• Budget: $50,000

• Timeline:

  • Research and Concept Development: January 15 - January 30, 2052

  • Design Phase: February 1 - February 28, 2052

  • Prototype and Testing: March 1 - March 15, 2052

  • Final Approval and Production: March 16 - March 30, 2052

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VIII. Approval Process

• Initial Concept Review: February 5, 2052

• Mid-Project Review: February 20, 2052

• Prototype Approval: March 10, 2052

• Final Design Approval: March 25, 2052

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This detailed Packaging Creative Brief ensures that all aspects of the packaging design are well-defined and aligned with Pure Earth Essentials' brand strategy and consumer expectations for the Spring Blossom Collection.

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