Packaging Creative Brief
PACKAGING CREATIVE BRIEF
I. Project Overview
|
Item |
Description |
|---|---|
|
Project Name |
Spring Collection Packaging Redesign |
|
Project Manager |
[Your Name] |
|
Company |
[Your Company Name] |
|
Start Date |
January 15, 2052 |
|
End Date |
March 30, 2052 |
|
Objective |
To create eye-catching, eco-friendly packaging for the spring product line, emphasizing sustainability and freshness. |
III. Key Messages
-
Eco-Friendly: Show recycled materials and sustainable production.
-
Seasonal Freshness: Highlight the vibrant and fresh nature of the spring collection.
-
Premium Experience: Communicate the luxury and exclusivity of the products through high-quality packaging.
IV. Design Requirements
|
Element |
Description |
|---|---|
|
Colors |
Soft pastel colors like mint green, lavender, and peach to evoke springtime and freshness. |
|
Fonts |
Elegant serif fonts such as Times New Roman for headings and a clean sans-serif like Calibri for body text. |
|
Imagery |
Detailed illustrations of blooming flowers, dew drops, and delicate leaves. |
|
Logo Placement |
Prominently displayed at the top center on the front of the packaging, with a clear, embossed effect. |
|
Materials |
Recycled cardboard with a matte finish, vegetable-based inks, and compostable window film if needed. |
V. Competitive Landscape
|
Competitor |
Strengths |
Weaknesses |
|---|---|---|
|
Eco Bloom |
Known for innovative, fully biodegradable packaging. |
Design can be minimalistic and lacks distinctive branding. |
|
GreenEssence |
Offers a luxurious feel with high-end, sustainable materials. |
Packaging is premium but can be cost-prohibitive for some segments. |
|
NaturalOrigins |
Strong appeal with earthy, natural design elements and functional packaging. |
Less focus on seasonal trends, resulting in less vibrant designs. |
VI. Functional Requirements
The packaging should:
-
Provide robust protection during transport to prevent damage.
-
Feature easy-to-open tabs and reseal capabilities for consumer convenience.
-
Comply with environmental regulations and be recyclable or compostable.
-
Include clear labeling for all product information and recycling instructions.
VII. Budget and Timeline
-
Budget: $50,000
-
Timeline:
-
Research and Concept Development: January 15 - January 30, 2052
-
Design Phase: February 1 - February 28, 2052
-
Prototype and Testing: March 1 - March 15, 2052
-
Final Approval and Production: March 16 - March 30, 2052
-
VIII. Approval Process
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Initial Concept Review: February 5, 2052
-
Mid-Project Review: February 20, 2052
-
Prototype Approval: March 10, 2052
-
Final Design Approval: March 25, 2052
This detailed Packaging Creative Brief ensures that all aspects of the packaging design are well-defined and aligned with Pure Earth Essentials' brand strategy and consumer expectations for the Spring Blossom Collection.
