Client Creative Brief
CLIENT CREATIVE BRIEF
I. Project Overview
|
Project Name |
Summer 2052 Fashion Campaign |
|---|---|
|
Client |
Fabulous Threads Inc. |
|
Prepared By |
[Your Name], Marketing Manager |
|
Date |
June 1, 2051 |
|
Project Manager |
Liam Johnson |
|
Version |
1.0 |
II. Background Information
Fabulous Threads Inc. is gearing up for the launch of its Summer 2052 fashion line, which features a blend of vibrant colors and cutting-edge designs made from sustainable materials. The campaign aims to showcase the brand's commitment to eco-friendly fashion while appealing to a fashion-forward audience. The collection is designed to reflect a carefree and adventurous summer spirit, emphasizing both style and sustainability.
III. Objectives
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Increase Brand Visibility: Enhance awareness of the new fashion line through a dynamic marketing campaign across multiple platforms.
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Boost Sales: Achieve a 20% increase in online and in-store sales during the summer season.
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Highlight Sustainability: Promote the eco-friendly and innovative aspects of the collection to align with growing consumer interest in sustainable fashion.
-
Strengthen Brand Identity: Position Fabulous Threads Inc. as a leader in trendsetting, eco-conscious fashion.
IV. Target Audience
|
Demographic |
Details |
|---|---|
|
Age |
18-35 |
|
Gender |
Predominantly Female |
|
Location |
Major cities like NYC, LA, and Chicago |
|
Income Level |
Middle to high income |
|
Interests |
Fashion, sustainability, travel, and lifestyle trends |
|
Behavior |
Frequent online shoppers, social media enthusiasts, eco-conscious consumers |
V. Key Messages
|
Message |
Description |
|---|---|
|
Sustainability and Innovation |
Highlight the use of recycled materials and cutting-edge fashion designs that reflect the latest trends. |
|
Fashion for a Modern Lifestyle |
Emphasize how the collection fits seamlessly into the lives of young professionals and trendsetters. |
|
Bold and Vibrant Designs |
Showcase the vibrant colors and bold patterns that define the new collection. |
|
Quality and Craftsmanship |
Communicate the superior quality and craftsmanship of the garments, ensuring durability and style. |
VI. Branding Guidelines
-
Logo Usage: Use the primary logo with a clear space around it to maintain visual impact. The logo should appear in its original colors and proportions.
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Color Palette: Incorporate summer colors such as coral pink, ocean blue, and sunflower yellow. Use complementary shades to enhance visual appeal.
-
Typography: Apply the brand fonts—"Fashionista Sans" for headings and "Elegance Serif" for body text. Maintain consistency in font sizes and styles.
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Tone of Voice: Adopt an energetic, inspiring, and modern tone in all marketing materials to resonate with the target audience's lifestyle and values.
VII. Deliverables
A. Digital Content
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Website Updates: Refresh homepage, product pages, and promotional banners to feature the new collection.
-
Social Media: Create engaging posts, stories, and ads for platforms like Instagram, Facebook, and TikTok.
-
Email Campaigns: Design and send promotional emails to the subscriber list, highlighting key items from the collection.
B. Print Materials
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Posters and Flyers: Distribute in key retail locations and fashion boutiques to drive in-store traffic.
-
Magazine Ads: Place ads in leading fashion magazines, focusing on high-quality visuals and key messages.
C. Event Planning
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Launch Event: Organize an exclusive launch party, including venue selection, guest list management, and event coordination.
-
Influencer Collaborations: Partner with fashion influencers to showcase the collection and reach a broader audience.
VIII. Budget and Timeline
|
Budget |
Amount (USD) |
|---|---|
|
Total Budget |
$600,000 |
|
Digital Marketing |
$250,000 |
|
Print Advertising |
$120,000 |
|
Event Planning and Execution |
$180,000 |
|
Contingency |
$50,000 |
|
Milestone |
Date |
|---|---|
|
Project Kickoff |
June 15, 2051 |
|
Design and Concept Approval |
July 5, 2051 |
|
Digital Campaign Launch |
August 1, 2051 |
|
Print Materials Distribution |
August 10, 2051 |
|
Launch Event |
September 1, 2051 |
|
Campaign End |
September 30, 2051 |
IX. Contact Information
|
Role |
Name |
Phone |
|---|---|---|
|
Client Contact |
[Your Name] |
[Your Company Number] |
|
Project Manager |
Liam Johnson |
(555) 987-6543 |
|
Creative Director |
Ava Roberts |
(555) 456-7890 |
|
Marketing Lead |
Oliver Smith |
(555) 321-6549 |
This Client Creative Brief aims to provide a comprehensive overview of the Summer 2052 Fashion Campaign, ensuring all team members and stakeholders are aligned with the project’s objectives and expectations.
