Company Creative Brief
Company Creative Brief
Prepared by: [Your Name]
Project Overview
Campaign Title
Innovative Tech Gadget Launch Advertising Campaign
Project Description
This campaign aims to introduce and promote our latest tech gadget, TechMaster 5000, to the market. The advertising initiative will leverage multiple channels, including digital, print, and broadcast media, to create widespread awareness and drive initial sales.
Project Timeline
|
Milestone |
Date |
|---|---|
|
Brief Approval |
January 5, 2050 |
|
Campaign Kickoff |
February 1, 2050 |
|
Creative Development |
February 1 - March 15, 2050 |
|
Launch Date |
April 1, 2050 |
|
Post-Launch Review |
May 1, 2050 |
Background Information
[Your Company Name] has been a leader in the technology industry since 2050, known for innovative solutions and high-quality products. TechMaster 5000 represents the next evolution in our product line, designed to meet the needs of modern consumers.
Target Audience
Demographics
-
Age: 25-45 years
-
Gender: All genders
-
Income Level: $50,000 and above
-
Location: Urban and suburban areas
Psychographics
-
Lifestyle: Tech-savvy, health-conscious, environmentally aware
-
Interests: Innovation, sustainability, premium products
-
Values: Quality, reliability, and social responsibility
Key Messages
-
Innovation: TechMaster 5000 is at the forefront of technology, offering unparalleled features and benefits.
-
Quality: Built with the highest standards, ensuring durability and reliability.
-
Sustainability: Designed with eco-friendly materials and processes, aligning with modern environmental values.
-
Lifestyle Enhancement: Enhances everyday life through its unique and user-friendly features.
Objectives and Goals
Campaign Objectives
-
Increase brand awareness by 30% within the first three months of the campaign.
-
Achieve a 20% market penetration for TechMaster 5000 by the end of the first quarter post-launch.
-
Generate 50,000 website visits and 10,000 social media engagements within the first month.
Goals
-
Drive initial sales of TechMaster 5000 through targeted advertising efforts.
-
Build a strong brand association with innovation and quality.
-
Engage with the target audience through compelling and relatable content.
Creative Requirements
Media Channels
-
Digital: Social media, display ads, email marketing, search engine marketing
-
Print: Magazines, newspapers, brochures
-
Broadcast: Television, radio
Deliverables
-
Social Media Posts: 20 posts (10 images, 5 videos, 5 stories)
-
Display Ads: 15 banner ads in various sizes
-
Print Ads: 5 full-page magazine ads, 3 newspaper ads
-
TV Commercials: 3 commercials (30 seconds each)
-
Radio Spots: 5 radio ads (30 seconds each)
Mandatory Elements
-
Logo: Must include the Tech Innovations Inc. logo in all materials.
-
Tagline: Use the tagline "Innovation for Tomorrow" across all platforms.
-
Brand Colors: Utilize the company's primary color palette: Blue, Green, and White.
-
Compliance: Ensure all ads comply with relevant advertising standards and regulations.
Timeline and Milestones
Key Dates
|
Activity |
Deadline |
|---|---|
|
Concept Approval |
January 15, 2050 |
|
First Draft Presentation |
February 15, 2050 |
|
Final Creative Approval |
March 20, 2050 |
|
Campaign Launch |
April 1, 2050 |
Budget
Total Budget: $500,000
|
Allocation |
Amount |
|---|---|
|
Digital Advertising |
$200,000 |
|
Print Advertising |
$100,000 |
|
Broadcast Advertising |
$150,000 |
|
Contingency |
$50,000 |
Stakeholders
Key Stakeholders
-
Project Manager: Alex Johnson
-
Marketing Director: Sarah Lee
-
Creative Director: Michael Brown
-
Media Buyer: Emily Clark
-
Client Representative: John Smith
Approval Process
Steps
-
Initial Review: Project Manager and Creative Director review the brief.
-
Stakeholder Feedback: Gather input from key stakeholders.
-
Final Approval: Marketing Director and Client Representative approve the final brief.
-
Sign-Off: Obtain signatures from all stakeholders to confirm agreement.
