Business Creative Brief
Prepared by: [Your Name]
Background Information
TechVibe Innovations is a leading innovator in the technology sector, specializing in smart home devices. Established in 2050, the company has consistently delivered high-quality solutions to its clients and has a strong reputation for excellence. The goal of this marketing campaign is to enhance brand visibility and drive growth in the North American market.
Objectives
Increase Brand Awareness: Elevate the brand's presence in the target market by 25% within 12 months.
Generate Leads: Acquire 5,000 qualified leads by the end of the campaign period.
Boost Engagement: Enhance engagement rates on social media platforms by 30%.
Drive Sales: Achieve a 15% increase in sales for SmartHome Hub.
Target Audience
Demographics:
Psychographics:
Interests: Technology, Innovation, Modern Living
Values: Sustainability, Quality, Convenience
Behavioral Traits:
Purchasing Behavior: Frequent online shoppers
Media Consumption: Social media, Tech blogs, Industry news
Key Messages
Innovative Solutions: Highlight the cutting-edge technology and unique features of SmartHome Hub.
Customer-Centric Approach: Emphasize the company's commitment to meeting customer needs and providing exceptional service.
Sustainability: Showcase the brand's efforts in promoting eco-friendly practices and products.
Deliverables
Creative Assets:
Digital Ads: Display and social media ads.
Print Materials: Brochures, flyers, and posters.
Video Content: Promotional videos and testimonials.
Website Updates: Landing pages and blog posts.
Campaign Materials:
Email Newsletters: Monthly updates featuring new product launches and offers.
Social Media Posts: Daily posts on platforms like Facebook, Twitter, and Instagram.
Press Releases: Announcements for major product launches and company news.
Timeline
Task | Start Date | End Date |
|---|
Brief Development | 01/01/2050 | 15/01/2050 |
Creative Concept Approval | 16/01/2050 | 31/01/2050 |
Asset Production | 01/02/2050 | 28/02/2050 |
Campaign Launch | 01/03/2050 | 01/06/2050 |
Performance Review | 02/06/2050 | 30/06/2050 |
Budget
Item | Estimated Cost |
|---|
Creative Development | $50,000 |
Media Buying | $100,000 |
Production Costs | $30,000 |
Miscellaneous | $10,000 |
Total | $190,000 |
Brand Guidelines
Logo Usage: Adhere to the approved logo formats and clear space requirements as outlined in the brand manual.
Color Palette: Use the specified brand colors: TechVibe Blue (#0056A0), Innovation Green (#00A859), and Neutral Grey (#F5F5F5).
Typography: Apply the designated fonts: Roboto for body text and Montserrat for headings.
Tone and Style: Maintain a professional, engaging, and approachable tone, focusing on innovation and customer satisfaction.
Brief Templates @ Template.net
