Business Creative Brief
Business Creative Brief
Prepared by: [Your Name]
Background Information
TechVibe Innovations is a leading innovator in the technology sector, specializing in smart home devices. Established in 2050, the company has consistently delivered high-quality solutions to its clients and has a strong reputation for excellence. The goal of this marketing campaign is to enhance brand visibility and drive growth in the North American market.
Objectives
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Increase Brand Awareness: Elevate the brand's presence in the target market by 25% within 12 months.
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Generate Leads: Acquire 5,000 qualified leads by the end of the campaign period.
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Boost Engagement: Enhance engagement rates on social media platforms by 30%.
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Drive Sales: Achieve a 15% increase in sales for SmartHome Hub.
Target Audience
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Demographics:
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Age: 25-45 years
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Gender: All Genders
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Location: Urban areas in North America
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Income Level: Mid to High Income
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Psychographics:
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Interests: Technology, Innovation, Modern Living
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Values: Sustainability, Quality, Convenience
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Behavioral Traits:
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Purchasing Behavior: Frequent online shoppers
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Media Consumption: Social media, Tech blogs, Industry news
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Key Messages
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Innovative Solutions: Highlight the cutting-edge technology and unique features of SmartHome Hub.
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Customer-Centric Approach: Emphasize the company's commitment to meeting customer needs and providing exceptional service.
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Sustainability: Showcase the brand's efforts in promoting eco-friendly practices and products.
Deliverables
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Creative Assets:
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Digital Ads: Display and social media ads.
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Print Materials: Brochures, flyers, and posters.
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Video Content: Promotional videos and testimonials.
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Website Updates: Landing pages and blog posts.
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Campaign Materials:
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Email Newsletters: Monthly updates featuring new product launches and offers.
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Social Media Posts: Daily posts on platforms like Facebook, Twitter, and Instagram.
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Press Releases: Announcements for major product launches and company news.
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Timeline
|
Task |
Start Date |
End Date |
|---|---|---|
|
Brief Development |
01/01/2050 |
15/01/2050 |
|
Creative Concept Approval |
16/01/2050 |
31/01/2050 |
|
Asset Production |
01/02/2050 |
28/02/2050 |
|
Campaign Launch |
01/03/2050 |
01/06/2050 |
|
Performance Review |
02/06/2050 |
30/06/2050 |
Budget
|
Item |
Estimated Cost |
|---|---|
|
Creative Development |
$50,000 |
|
Media Buying |
$100,000 |
|
Production Costs |
$30,000 |
|
Miscellaneous |
$10,000 |
|
Total |
$190,000 |
Brand Guidelines
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Logo Usage: Adhere to the approved logo formats and clear space requirements as outlined in the brand manual.
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Color Palette: Use the specified brand colors: TechVibe Blue (#0056A0), Innovation Green (#00A859), and Neutral Grey (#F5F5F5).
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Typography: Apply the designated fonts: Roboto for body text and Montserrat for headings.
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Tone and Style: Maintain a professional, engaging, and approachable tone, focusing on innovation and customer satisfaction.
