Business Creative Brief

Prepared by: [Your Name]

Background Information

TechVibe Innovations is a leading innovator in the technology sector, specializing in smart home devices. Established in 2050, the company has consistently delivered high-quality solutions to its clients and has a strong reputation for excellence. The goal of this marketing campaign is to enhance brand visibility and drive growth in the North American market.

Objectives

• Increase Brand Awareness: Elevate the brand's presence in the target market by 25% within 12 months.

• Generate Leads: Acquire 5,000 qualified leads by the end of the campaign period.

• Boost Engagement: Enhance engagement rates on social media platforms by 30%.

• Drive Sales: Achieve a 15% increase in sales for SmartHome Hub.

Target Audience

• Demographics:

  • Age: 25-45 years

  • Gender: All Genders

  • Location: Urban areas in North America

  • Income Level: Mid to High Income

• Psychographics:

  • Interests: Technology, Innovation, Modern Living

  • Values: Sustainability, Quality, Convenience

• Behavioral Traits:

  • Purchasing Behavior: Frequent online shoppers

  • Media Consumption: Social media, Tech blogs, Industry news

Key Messages

• Innovative Solutions: Highlight the cutting-edge technology and unique features of SmartHome Hub.

• Customer-Centric Approach: Emphasize the company's commitment to meeting customer needs and providing exceptional service.

• Sustainability: Showcase the brand's efforts in promoting eco-friendly practices and products.

Deliverables

• Creative Assets:

  • Digital Ads: Display and social media ads.

  • Print Materials: Brochures, flyers, and posters.

  • Video Content: Promotional videos and testimonials.

  • Website Updates: Landing pages and blog posts.

• Campaign Materials:

  • Email Newsletters: Monthly updates featuring new product launches and offers.

  • Social Media Posts: Daily posts on platforms like Facebook, Twitter, and Instagram.

  • Press Releases: Announcements for major product launches and company news.

Timeline

Task	Start Date	End Date
Brief Development	01/01/2050	15/01/2050
Creative Concept Approval	16/01/2050	31/01/2050
Asset Production	01/02/2050	28/02/2050
Campaign Launch	01/03/2050	01/06/2050
Performance Review	02/06/2050	30/06/2050

Budget

Item	Estimated Cost
Creative Development	$50,000
Media Buying	$100,000
Production Costs	$30,000
Miscellaneous	$10,000
Total	$190,000

Brand Guidelines

• Logo Usage: Adhere to the approved logo formats and clear space requirements as outlined in the brand manual.

• Color Palette: Use the specified brand colors: TechVibe Blue (#0056A0), Innovation Green (#00A859), and Neutral Grey (#F5F5F5).

• Typography: Apply the designated fonts: Roboto for body text and Montserrat for headings.

• Tone and Style: Maintain a professional, engaging, and approachable tone, focusing on innovation and customer satisfaction.

Brief Templates @ Template.net