Ad Design Creative Brief
Ad Design Creative Brief
Project Overview
This project involves creating an eye-catching ad design intended to promote [Your Company Name]'s new product line. The goal is to increase brand awareness and generate leads through online platforms.
Target Audience
The primary target audience for this campaign includes:
-
Demographics: Men and women aged 25-45
-
Interests: Technology enthusiasts, early adopters
-
Location: Urban areas, major metropolitan cities
-
Behavior: Active on social media and online shopping
Objectives
The main objectives we aim to achieve with this ad design are:
-
Increase brand recognition by 20% within the next quarter
-
Drive traffic to our website's product page
-
Generate 500 qualified leads over the next three months
-
Boost social media engagement by 15%
Key Messages
The key messages to communicate in the ad include:
|
Message |
Description |
|---|---|
|
Innovation |
Highlight the advanced features and cutting-edge technology of our new product line. |
|
Value |
Emphasize the exceptional value and competitive pricing. |
|
Trust |
Promote our brand's reputation for quality and reliability. |
|
Call-to-Action |
Encourage immediate action, such as visiting our website or signing up for more information. |
Tone and Style
The tone of the ad should be:
-
Professional yet approachable
-
Energetic and inspiring
-
Clear and concise
-
Visually appealing with high-quality graphics
Deliverables
The final deliverables should include:
-
Ad design files in high-resolution formats (JPEG, PNG, and PDF)
-
A version optimized for social media platforms (Facebook, Instagram, Twitter)
-
A version optimized for online advertising (Google Ads, display banners)
-
Text and visual components organized for easy implementation
Timeline
|
Milestone |
Deadline |
|---|---|
|
Concept Development |
2 weeks from project kickoff |
|
Initial Design Drafts |
3 weeks from project kickoff |
|
Client Feedback and Revisions |
4 weeks from project kickoff |
|
Final Design Delivery |
5 weeks from project kickoff |
Budget
The budget allocated for this ad design project is:
|
Project Item |
Budget |
|---|---|
|
Design and creative development |
$5,000 |
|
Revisions and client feedback |
$1,000 |
|
Final production and delivery |
$2,000 |
|
Total: |
$8,000 |
