Free Brand Creative Brief Template

Brand Creative Brief

Project Overview

Project Name

Rebranding of [Your Company Name]

Date:

[Date]

Prepared by:

[Your Name]

Company:

[Your Company Name]

Background

[Your Company Name] is a sustainable fashion brand that has been in the market for 10 years. The brand is known for its eco-friendly materials and ethical production processes. However, recent market research indicates that while customers appreciate the sustainability aspect, the brand’s visual identity and messaging need a refresh to stay competitive and attract a younger demographic.

Objective

To create a fresh and modern brand identity for [Your Company Name] that:

  • Reflects the brand’s commitment to sustainability and ethical fashion.

  • Appeals to a younger, eco-conscious audience (ages 18-35).

  • Differentiates [Your Company Name] from competitors in the sustainable fashion market.

Target Audience

Primary Audience

Secondary Audience

Age: 18-35

Age: 36-50

Gender: All genders

Gender: All genders

Location: Urban areas

Location: Urban and suburban areas

Interests: Sustainable living, fashion, eco-friendly products

Interests: Fashion, sustainability, quality over quantity

Values: Environmental sustainability, ethical consumption, social responsibility

Values: High-quality products, sustainability, ethical production

Key Message

[Your Company Name] is the go-to brand for stylish, sustainable fashion that doesn’t compromise on ethics or aesthetics. Our new brand identity will showcase our dedication to the environment while making sustainability chic and accessible for everyone.

Brand Attributes

Attribute

Description

Sustainable

Committed to eco-friendly materials and ethical production.

Stylish

Trendy, modern, and fashionable designs.

Ethical

Transparent, fair trade, and socially responsible.

Innovative

Continually seeking new ways to reduce environmental impact.

Competitors

Competitor

Strengths

Weaknesses

Brand A

Eco-friendly materials

Lacking in stylish designs

Brand B

Stylish and trendy

Less focused on sustainability

Brand C

Strong in ethical production

Perceived as expensive and exclusive

Deliverables

Deliverable

Description

Logo Redesign

A modern, versatile logo that reflects the brand’s sustainable and stylish attributes.

Color Palette

A set of colors that align with the brand’s eco-friendly and trendy image.

Typography

Font selections that convey modernity and elegance.

Brand Guidelines

A comprehensive document detailing the usage of the logo, color palette, typography, and other brand elements.

Marketing Collateral

Updated business cards, letterheads, social media templates, and packaging designs.

Tone and Style

Aspect

Details

Voice

Friendly, confident, and knowledgeable.

Tone

Positive, inspiring, and empowering.

Style

Clean, modern, and vibrant.

Timeline

Milestone

Date

Kickoff Meeting

August 10, 2050

Initial Concepts

August 20, 2050

Review and Feedback

August 27, 2050

Final Deliverables

September 10, 2050

Budget

Total Budget

$50,000

Logo Redesign

$10,000

Brand Guidelines

$15,000

Marketing Collateral

$15,000

Miscellaneous

$10,000

Stakeholders

Role

Name

Project Manager

[Your Name]

Marketing Team

Emily Roberts, John Davis

Design Team

Michael Brown, Anna Lee

Executive Approval

Jane Wilson

Approvals

Date

Approved by

August 8, 2050

Jane Wilson

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