Brand Creative Brief
Brand Creative Brief
Project Overview
|
Project Name |
Rebranding of [Your Company Name] |
|---|---|
|
Date: |
[Date] |
|
Prepared by: |
[Your Name] |
|
Company: |
[Your Company Name] |
Background
[Your Company Name] is a sustainable fashion brand that has been in the market for 10 years. The brand is known for its eco-friendly materials and ethical production processes. However, recent market research indicates that while customers appreciate the sustainability aspect, the brand’s visual identity and messaging need a refresh to stay competitive and attract a younger demographic.
Objective
To create a fresh and modern brand identity for [Your Company Name] that:
-
Reflects the brand’s commitment to sustainability and ethical fashion.
-
Appeals to a younger, eco-conscious audience (ages 18-35).
-
Differentiates [Your Company Name] from competitors in the sustainable fashion market.
Target Audience
|
Primary Audience |
Secondary Audience |
|---|---|
|
Age: 18-35 |
Age: 36-50 |
|
Gender: All genders |
Gender: All genders |
|
Location: Urban areas |
Location: Urban and suburban areas |
|
Interests: Sustainable living, fashion, eco-friendly products |
Interests: Fashion, sustainability, quality over quantity |
|
Values: Environmental sustainability, ethical consumption, social responsibility |
Values: High-quality products, sustainability, ethical production |
Key Message
[Your Company Name] is the go-to brand for stylish, sustainable fashion that doesn’t compromise on ethics or aesthetics. Our new brand identity will showcase our dedication to the environment while making sustainability chic and accessible for everyone.
Brand Attributes
|
Attribute |
Description |
|---|---|
|
Sustainable |
Committed to eco-friendly materials and ethical production. |
|
Stylish |
Trendy, modern, and fashionable designs. |
|
Ethical |
Transparent, fair trade, and socially responsible. |
|
Innovative |
Continually seeking new ways to reduce environmental impact. |
Competitors
|
Competitor |
Strengths |
Weaknesses |
|---|---|---|
|
Brand A |
Eco-friendly materials |
Lacking in stylish designs |
|
Brand B |
Stylish and trendy |
Less focused on sustainability |
|
Brand C |
Strong in ethical production |
Perceived as expensive and exclusive |
Deliverables
|
Deliverable |
Description |
|---|---|
|
Logo Redesign |
A modern, versatile logo that reflects the brand’s sustainable and stylish attributes. |
|
Color Palette |
A set of colors that align with the brand’s eco-friendly and trendy image. |
|
Typography |
Font selections that convey modernity and elegance. |
|
Brand Guidelines |
A comprehensive document detailing the usage of the logo, color palette, typography, and other brand elements. |
|
Marketing Collateral |
Updated business cards, letterheads, social media templates, and packaging designs. |
Tone and Style
|
Aspect |
Details |
|---|---|
|
Voice |
Friendly, confident, and knowledgeable. |
|
Tone |
Positive, inspiring, and empowering. |
|
Style |
Clean, modern, and vibrant. |
Timeline
|
Milestone |
Date |
|---|---|
|
Kickoff Meeting |
August 10, 2050 |
|
Initial Concepts |
August 20, 2050 |
|
Review and Feedback |
August 27, 2050 |
|
Final Deliverables |
September 10, 2050 |
Budget
|
Total Budget |
$50,000 |
|---|---|
|
Logo Redesign |
$10,000 |
|
Brand Guidelines |
$15,000 |
|
Marketing Collateral |
$15,000 |
|
Miscellaneous |
$10,000 |
Stakeholders
|
Role |
Name |
|---|---|
|
Project Manager |
[Your Name] |
|
Marketing Team |
Emily Roberts, John Davis |
|
Design Team |
Michael Brown, Anna Lee |
|
Executive Approval |
Jane Wilson |
Approvals
|
Date |
Approved by |
|---|---|
|
August 8, 2050 |
Jane Wilson |
