Photography Creative Brief
Photography Creative Brief
Prepared by: [YOUR NAME]
Introduction:
This Photography Creative Brief outlines the requirements and objectives for the upcoming advertising campaign photoshoot. It aims to ensure that the photographer and creative team capture images that effectively align with the client’s vision and campaign goals.
Project Overview
|
Field |
Details |
|---|---|
|
Project Name |
Summer Collection Launch |
|
Client |
[YOUR COMPANY NAME] |
|
Contact Person |
[YOUR NAME] |
|
Contact Email |
[YOUR EMAIL] |
|
Date |
October 01, 2050 – October 15, 2050 |
Objectives:
-
Highlight the features of the new summer apparel line.
-
Convey the brand’s message of modern elegance and vibrant style.
-
Create engaging visuals for use in social media ads, print catalogs, and online banners.
Target Audience:
-
Demographics: 25-40 years old, both genders, middle to high-income levels
-
Interests: Fashion, lifestyle, travel
-
Geographic Location: Urban areas across the United States
Visual Style:
-
Mood/Tone: Energetic, stylish, and fresh
-
Color Palette: Bright, summery colors including turquoise, coral, and lime green
-
Composition: A mix of close-ups and wide shots to showcase both details and full outfits
Technical Requirements:
-
Resolution: 300 dpi
-
Format: JPEG and TIFF
-
Aspect Ratio: 16:9 for social media, 4:5 for print
Shot List:
|
Shot Type |
Description |
Location |
Talent/Props |
|---|---|---|---|
|
Shot 1 |
Model in a flowing summer dress on a beach |
Malibu Beach, CA |
Model with summer accessories |
|
Shot 2 |
Close-up of vibrant swimwear |
Studio with backdrop |
Swimwear, sunglasses |
|
Shot 3 |
Full-length shot of evening wear in an urban setting |
Downtown LA, CA |
Model with evening accessories |
Deliverables:
-
Number of Images: 20 final images
-
File Delivery: Via Dropbox
-
Deadline for Delivery: October 20, 2050
Additional Notes:
-
Special Instructions: Ensure high contrast and sharpness for online ads. Models should display natural, confident poses.
-
Budget: $15,000 for the shoot and post-production
For any questions or further details, please contact [YOUR NAME] at [YOUR EMAIL].
[YOUR COMPANY NAME]
[YOUR COMPANY NUMBER]
[YOUR COMPANY ADDRESS]
[YOUR COMPANY WEBSITE]
[YOUR COMPANY SOCIAL MEDIA]
