Photography Creative Brief

Prepared by: [YOUR NAME]

Introduction:

This Photography Creative Brief outlines the requirements and objectives for the upcoming advertising campaign photoshoot. It aims to ensure that the photographer and creative team capture images that effectively align with the client’s vision and campaign goals.

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Project Overview

Field	Details
Project Name	Summer Collection Launch
Client	[YOUR COMPANY NAME]
Contact Person	[YOUR NAME]
Contact Email	[YOUR EMAIL]
Date	October 01, 2050 – October 15, 2050

Objectives:

• Highlight the features of the new summer apparel line.

• Convey the brand’s message of modern elegance and vibrant style.

• Create engaging visuals for use in social media ads, print catalogs, and online banners.

Target Audience:

• Demographics: 25-40 years old, both genders, middle to high-income levels

• Interests: Fashion, lifestyle, travel

• Geographic Location: Urban areas across the United States

Visual Style:

• Mood/Tone: Energetic, stylish, and fresh

• Color Palette: Bright, summery colors including turquoise, coral, and lime green

• Composition: A mix of close-ups and wide shots to showcase both details and full outfits

Technical Requirements:

• Resolution: 300 dpi

• Format: JPEG and TIFF

• Aspect Ratio: 16:9 for social media, 4:5 for print

Shot List:

Shot Type	Description	Location	Talent/Props
Shot 1	Model in a flowing summer dress on a beach	Malibu Beach, CA	Model with summer accessories
Shot 2	Close-up of vibrant swimwear	Studio with backdrop	Swimwear, sunglasses
Shot 3	Full-length shot of evening wear in an urban setting	Downtown LA, CA	Model with evening accessories

Deliverables:

• Number of Images: 20 final images

• File Delivery: Via Dropbox

• Deadline for Delivery: October 20, 2050

Additional Notes:

• Special Instructions: Ensure high contrast and sharpness for online ads. Models should display natural, confident poses.

• Budget: $15,000 for the shoot and post-production

For any questions or further details, please contact [YOUR NAME] at [YOUR EMAIL].

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[YOUR COMPANY NAME]
[YOUR COMPANY NUMBER]
[YOUR COMPANY ADDRESS]
[YOUR COMPANY WEBSITE]
[YOUR COMPANY SOCIAL MEDIA]

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