Influencer Creative Brief
Influencer Creative Brief
Prepared by: [YOUR NAME]
[YOUR COMPANY NAME] is excited to collaborate with you on our upcoming marketing campaign. Below are the details for the project to ensure a smooth and successful collaboration.
Project Overview
|
Field |
Details |
|---|---|
|
Campaign Name |
Spring Product Launch |
|
Campaign Start Date |
March 1, 2050 |
|
Campaign End Date |
April 30, 2050 |
Objectives
-
Primary Goal: Increase brand awareness for [YOUR COMPANY NAME] through engaging and authentic content.
-
Target Audience: Reach and engage with millennials on Instagram.
-
Key Performance Indicators (KPIs):
-
Engagement rate
-
Click-through rate
-
Conversion rate
-
Content Requirements
-
Content Type: Instagram posts and stories
-
Key Messages:
-
Introducing our new Spring collection
-
Highlight unique features of the products
-
Encourage followers to visit our website for special offers
-
-
Hashtags to Use: #SpringSelections #NewArrivals
-
Call to Action: Swipe up to shop now
Deliverables
|
Deliverable |
Details |
|---|---|
|
Content Format |
3 Instagram posts and 2 stories |
|
Submission Date |
February 20, 2050 |
|
Additional Assets |
Link to product images and brand guidelines |
Guidelines
-
Brand Voice: Friendly, energetic, and professional
-
Tone and Style: Fresh, modern, and engaging
-
Legal Requirements: Ensure all content complies with [YOUR COMPANY NAME]’s advertising policies and legal requirements.
Contact Information
|
Role |
Name |
|
Phone Number |
|---|---|---|---|
|
Primary Contact |
Sophia Martinez |
sophia@email.com |
908-849-0205 |
|
Support Contact |
Liam Anderson |
liam@email.com |
609-820-8283 |
Additional Notes
-
Budget: $5,000
-
Approval Process: Content must be approved by [YOUR COMPANY NAME] before publication.
-
Revisions: Up to 2 revisions allowed
Thank you for your collaboration. We look forward to seeing your creative work and achieving great results together!
[YOUR COMPANY NAME]
[YOUR COMPANY ADDRESS]
[YOUR COMPANY WEBSITE]
[YOUR COMPANY SOCIAL MEDIA]
