Influencer Creative Brief

Prepared by: [YOUR NAME]

[YOUR COMPANY NAME] is excited to collaborate with you on our upcoming marketing campaign. Below are the details for the project to ensure a smooth and successful collaboration.

Project Overview

Field	Details
Campaign Name	Spring Product Launch
Campaign Start Date	March 1, 2050
Campaign End Date	April 30, 2050

Objectives

• Primary Goal: Increase brand awareness for [YOUR COMPANY NAME] through engaging and authentic content.

• Target Audience: Reach and engage with millennials on Instagram.

• Key Performance Indicators (KPIs):

  • Engagement rate

  • Click-through rate

  • Conversion rate

Content Requirements

• Content Type: Instagram posts and stories

• Key Messages:

  • Introducing our new Spring collection

  • Highlight unique features of the products

  • Encourage followers to visit our website for special offers

• Hashtags to Use: #SpringSelections #NewArrivals

• Call to Action: Swipe up to shop now

Deliverables

Deliverable	Details
Content Format	3 Instagram posts and 2 stories
Submission Date	February 20, 2050
Additional Assets	Link to product images and brand guidelines

Guidelines

• Brand Voice: Friendly, energetic, and professional

• Tone and Style: Fresh, modern, and engaging

• Legal Requirements: Ensure all content complies with [YOUR COMPANY NAME]’s advertising policies and legal requirements.

Contact Information

Role	Name	Email	Phone Number
Primary Contact	Sophia Martinez	sophia@email.com	908-849-0205
Support Contact	Liam Anderson	liam@email.com	609-820-8283

Additional Notes

• Budget: $5,000

• Approval Process: Content must be approved by [YOUR COMPANY NAME] before publication.

• Revisions: Up to 2 revisions allowed

Thank you for your collaboration. We look forward to seeing your creative work and achieving great results together!

[YOUR COMPANY NAME]
[YOUR COMPANY ADDRESS]
[YOUR COMPANY WEBSITE]
[YOUR COMPANY SOCIAL MEDIA]

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