Website Creative Brief Template
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Website Creative Brief
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Name: [YOUR COMPANY NAME]
Company Number: [YOUR COMPANY NUMBER]
Company Address: [YOUR COMPANY ADDRESS]
Company Website: [YOUR COMPANY WEBSITE]
Company Social Media: [YOUR COMPANY SOCIAL MEDIA]
Date: August 6, 2050
Project Overview
Project Name: Summer Product Launch Campaign
Campaign Start Date: September 1, 2050
Campaign End Date: November 30, 2050
Objective:
Increase brand awareness and drive traffic to the new product landing page for the summer collection launch.
Target Audience
Demographics:
Age: 25-40
Gender: All
Location: United States
Interests: Fashion, Lifestyle, Outdoor Activities
Behavioral Traits:
Online Behavior: Frequent online shoppers, active on social media platforms
Purchasing Patterns: Interested in seasonal trends, prefers online purchases
Key Messaging
Main Message:
"Discover the latest summer trends with our new product line – stylish, sustainable, and perfect for your adventures."
Supporting Messages:
"Embrace the season with our eco-friendly collection."
"Shop now for exclusive offers and limited-edition items."
Website Features
Required Features:
Interactive product gallery
Integrated e-commerce functionality
Social media sharing options
Design Preferences:
Color Scheme: Bright and vibrant summer colors (e.g., turquoise, coral)
Typography: Modern sans-serif fonts (e.g., Helvetica, Arial)
Imagery: High-quality photos of products in summer settings
Content
Content Requirements:
Text: Engaging product descriptions, campaign details, and customer testimonials
Images/Videos: Professional product images, promotional videos
Calls to Action: "Shop Now," "Learn More," "Sign Up for Updates"
Content Source:
Content will be provided by the client, with additional input from the creative team.
Timeline
Milestones:
Initial Draft: August 15, 2050
Review Meeting: August 25, 2050
Final Approval: August 30, 2050
Delivery Deadline: August 31, 2050
Budget
Estimated Budget: $15,000
Payment Terms:
Deposit: $5,000
Remaining Balance: $10,000 upon project completion
Approval
Client Contact:
Name: Jamie Taylor
Email: jamie@email.com
Phone: 979-861-4839
Approval Date: August 30, 2050
This Creative Brief serves as a guide for the development of the website for the marketing campaign. Ensure all stakeholders review and approve the details to align with the campaign's objectives and requirements.
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