Website Creative Brief

Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Name: [YOUR COMPANY NAME]
Company Number: [YOUR COMPANY NUMBER]
Company Address: [YOUR COMPANY ADDRESS]
Company Website: [YOUR COMPANY WEBSITE]
Company Social Media: [YOUR COMPANY SOCIAL MEDIA]

Date: August 6, 2050

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Project Overview

Project Name: Summer Product Launch Campaign
Campaign Start Date: September 1, 2050
Campaign End Date: November 30, 2050

Objective:

Increase brand awareness and drive traffic to the new product landing page for the summer collection launch.

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Target Audience

Demographics:

• Age: 25-40

• Gender: All

• Location: United States

• Interests: Fashion, Lifestyle, Outdoor Activities

Behavioral Traits:

• Online Behavior: Frequent online shoppers, active on social media platforms

• Purchasing Patterns: Interested in seasonal trends, prefers online purchases

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Key Messaging

Main Message:

"Discover the latest summer trends with our new product line – stylish, sustainable, and perfect for your adventures."

Supporting Messages:

• "Embrace the season with our eco-friendly collection."

• "Shop now for exclusive offers and limited-edition items."

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Website Features

Required Features:

• Interactive product gallery

• Integrated e-commerce functionality

• Social media sharing options

Design Preferences:

• Color Scheme: Bright and vibrant summer colors (e.g., turquoise, coral)

• Typography: Modern sans-serif fonts (e.g., Helvetica, Arial)

• Imagery: High-quality photos of products in summer settings

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Content

Content Requirements:

• Text: Engaging product descriptions, campaign details, and customer testimonials

• Images/Videos: Professional product images, promotional videos

• Calls to Action: "Shop Now," "Learn More," "Sign Up for Updates"

Content Source:

Content will be provided by the client, with additional input from the creative team.

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Timeline

Milestones:

• Initial Draft: August 15, 2050

• Review Meeting: August 25, 2050

• Final Approval: August 30, 2050

Delivery Deadline: August 31, 2050

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Budget

Estimated Budget: $15,000

Payment Terms:

• Deposit: $5,000

• Remaining Balance: $10,000 upon project completion

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Approval

Client Contact:

• Name: Jamie Taylor

• Email: jamie@email.com

• Phone: 979-861-4839

Approval Date: August 30, 2050

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This Creative Brief serves as a guide for the development of the website for the marketing campaign. Ensure all stakeholders review and approve the details to align with the campaign's objectives and requirements.

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