Free PR Creative Brief Template
PR Creative Brief
Prepared by: [YOUR NAME]
Email: [YOUR EMAIL]
Company Name: [YOUR COMPANY NAME]
Company Number: [YOUR COMPANY NUMBER]
Company Address: [YOUR COMPANY ADDRESS]
Company Website: [YOUR COMPANY WEBSITE]
Company Social Media: [YOUR COMPANY SOCIAL MEDIA]
Date: August 6, 2050
Project Overview:
The primary goal of this PR campaign is to manage and enhance the brand reputation of [YOUR COMPANY NAME]. This involves addressing any current issues, improving public perception, and strengthening the overall image of the brand.
Objectives:
|
Objective |
Details |
|---|---|
|
Address Current Issues |
Identify and address any negative publicity or customer concerns related to the brand. |
|
Improve Public Perception |
Develop strategies to positively influence how the brand is viewed by the public. |
|
Strengthen Brand Image |
Enhance brand values and showcase positive aspects through targeted PR activities. |
Target Audience:
|
Audience |
Details |
|---|---|
|
Customers |
Existing and potential customers who interact with the brand regularly. |
|
Media |
Journalists and media outlets that cover industry news and brand-related stories. |
|
Industry Influencers |
Key individuals and organizations that have a significant impact on public perception. |
Key Messages:
-
[YOUR COMPANY NAME] is committed to addressing any issues transparently and promptly.
-
The brand values integrity, quality, and customer satisfaction above all.
-
[YOUR COMPANY NAME] is taking proactive steps to enhance its image and ensure a positive public experience.
Strategies and Tactics:
|
Strategy |
Tactics |
|---|---|
|
Media Relations |
Issue press releases, organize media briefings, and engage with journalists. |
|
Social Media Management |
Monitor social channels, respond to feedback, and share positive content. |
|
Customer Engagement |
Conduct surveys, address complaints, and highlight customer success stories. |
Timeline:
|
Date |
Milestone |
|---|---|
|
August 15, 2050 |
Kick-off meeting with stakeholders. |
|
August 30, 2050 |
Launch media outreach and social media campaigns. |
|
September 15, 2050 |
Review progress and adjust strategies as needed. |
|
October 1, 2050 |
Evaluate campaign results and prepare the final report. |
Budget:
|
Item |
Estimated Cost |
|---|---|
|
Media Outreach |
$10,000 |
|
Social Media Ads |
$5,000 |
|
Customer Surveys |
$3,000 |
Approval:
|
Name |
Title |
Date |
|---|---|---|
|
[YOUR NAME] |
PR Manager |
August 6, 2050 |
|
Lavette Trevino |
Client Relations |
August 6, 2050 |
This PR Creative Brief outlines the strategy for managing and improving the brand reputation of [YOUR COMPANY NAME]. Please review and provide feedback or approval as necessary.
