Video Creative Brief

Prepared by: [Your Name]

Project Overview

The purpose of this video is to create a promotional or advertising piece that aligns with the brand’s marketing strategies. The video will highlight key product features, engage potential customers, and reinforce brand messaging.

Target Audience

• Demographics:

  • Age: 25-45

  • Gender: All

  • Location: Urban areas, primarily in North America and Europe

  • Income Level: Middle to upper-middle class

• Psychographics:

  • Interests: Tech-savvy individuals, trendsetters, and early adopters

  • Lifestyle: Busy professionals, value convenience and quality

  • Values: Innovation, reliability, and modernity

Key Messages

• Brand Values: Highlight the brand’s commitment to innovation and quality.

• Product Benefits: Showcase the main features and advantages of the product.

• Unique Selling Proposition (USP): Emphasize what sets the product apart from competitors.

Tone and Style

• Tone: Professional, energetic, and engaging

• Style: Modern and clean, with a focus on sleek visuals and dynamic editing

• Examples: Inspiration from recent successful tech product ads

Content Requirements

• Introduction: Brief overview of the brand and product.

• Main Content: Detailed presentation of product features and benefits.

• Testimonials: Include customer reviews or endorsements if available.

• Call to Action: Clear instructions on how viewers can purchase or learn more.

Duration

• Length: 30-60 seconds

Distribution Channels

• Primary: Social media platforms (e.g., Instagram, Facebook, Twitter)

• Secondary: Company website, YouTube channel, email marketing

Budget and Timeline

• Budget: $50,000 - $75,000

• Timeline:

  • Pre-production: 2 weeks

  • Production: 1 week

  • Post-production: 2 weeks

  • Total Duration: 5 weeks

Creative Direction

• Visuals: High-quality, high-resolution footage with a focus on product close-ups and lifestyle shots.

• Audio: Upbeat background music with a professional voiceover.

• Color Palette: Brand colors with complementary accents.

• Examples: Reference previous successful promotional videos.

Call to Action

• Prompt: Encourage viewers to visit the website for more information or to make a purchase.

• Text: “Visit [Your Company’s Website] to learn more and get yours today!”

Brief Templates @ Template.net