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Video Creative Brief

Video Creative Brief

Prepared by: [Your Name]

Project Overview

The purpose of this video is to create a promotional or advertising piece that aligns with the brand’s marketing strategies. The video will highlight key product features, engage potential customers, and reinforce brand messaging.

Target Audience

  • Demographics:

    • Age: 25-45

    • Gender: All

    • Location: Urban areas, primarily in North America and Europe

    • Income Level: Middle to upper-middle class

  • Psychographics:

    • Interests: Tech-savvy individuals, trendsetters, and early adopters

    • Lifestyle: Busy professionals, value convenience and quality

    • Values: Innovation, reliability, and modernity

Key Messages

  • Brand Values: Highlight the brand’s commitment to innovation and quality.

  • Product Benefits: Showcase the main features and advantages of the product.

  • Unique Selling Proposition (USP): Emphasize what sets the product apart from competitors.

Tone and Style

  • Tone: Professional, energetic, and engaging

  • Style: Modern and clean, with a focus on sleek visuals and dynamic editing

  • Examples: Inspiration from recent successful tech product ads

Content Requirements

  • Introduction: Brief overview of the brand and product.

  • Main Content: Detailed presentation of product features and benefits.

  • Testimonials: Include customer reviews or endorsements if available.

  • Call to Action: Clear instructions on how viewers can purchase or learn more.

Duration

  • Length: 30-60 seconds

Distribution Channels

  • Primary: Social media platforms (e.g., Instagram, Facebook, Twitter)

  • Secondary: Company website, YouTube channel, email marketing

Budget and Timeline

  • Budget: $50,000 - $75,000

  • Timeline:

    • Pre-production: 2 weeks

    • Production: 1 week

    • Post-production: 2 weeks

    • Total Duration: 5 weeks

Creative Direction

  • Visuals: High-quality, high-resolution footage with a focus on product close-ups and lifestyle shots.

  • Audio: Upbeat background music with a professional voiceover.

  • Color Palette: Brand colors with complementary accents.

  • Examples: Reference previous successful promotional videos.

Call to Action

  • Prompt: Encourage viewers to visit the website for more information or to make a purchase.

  • Text: “Visit [Your Company’s Website] to learn more and get yours today!”

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