Video Creative Brief
Prepared by: [Your Name]
Project Overview
The purpose of this video is to create a promotional or advertising piece that aligns with the brand’s marketing strategies. The video will highlight key product features, engage potential customers, and reinforce brand messaging.
Target Audience
Demographics:
Age: 25-45
Gender: All
Location: Urban areas, primarily in North America and Europe
Income Level: Middle to upper-middle class
Psychographics:
Interests: Tech-savvy individuals, trendsetters, and early adopters
Lifestyle: Busy professionals, value convenience and quality
Values: Innovation, reliability, and modernity
Key Messages
Brand Values: Highlight the brand’s commitment to innovation and quality.
Product Benefits: Showcase the main features and advantages of the product.
Unique Selling Proposition (USP): Emphasize what sets the product apart from competitors.
Tone and Style
Tone: Professional, energetic, and engaging
Style: Modern and clean, with a focus on sleek visuals and dynamic editing
Examples: Inspiration from recent successful tech product ads
Content Requirements
Introduction: Brief overview of the brand and product.
Main Content: Detailed presentation of product features and benefits.
Testimonials: Include customer reviews or endorsements if available.
Call to Action: Clear instructions on how viewers can purchase or learn more.
Duration
Distribution Channels
Primary: Social media platforms (e.g., Instagram, Facebook, Twitter)
Secondary: Company website, YouTube channel, email marketing
Budget and Timeline
Creative Direction
Visuals: High-quality, high-resolution footage with a focus on product close-ups and lifestyle shots.
Audio: Upbeat background music with a professional voiceover.
Color Palette: Brand colors with complementary accents.
Examples: Reference previous successful promotional videos.
Call to Action
Brief Templates @ Template.net
