Video Creative Brief
Video Creative Brief
Prepared by: [Your Name]
Project Overview
The purpose of this video is to create a promotional or advertising piece that aligns with the brand’s marketing strategies. The video will highlight key product features, engage potential customers, and reinforce brand messaging.
Target Audience
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Demographics:
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Age: 25-45
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Gender: All
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Location: Urban areas, primarily in North America and Europe
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Income Level: Middle to upper-middle class
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Psychographics:
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Interests: Tech-savvy individuals, trendsetters, and early adopters
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Lifestyle: Busy professionals, value convenience and quality
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Values: Innovation, reliability, and modernity
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Key Messages
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Brand Values: Highlight the brand’s commitment to innovation and quality.
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Product Benefits: Showcase the main features and advantages of the product.
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Unique Selling Proposition (USP): Emphasize what sets the product apart from competitors.
Tone and Style
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Tone: Professional, energetic, and engaging
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Style: Modern and clean, with a focus on sleek visuals and dynamic editing
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Examples: Inspiration from recent successful tech product ads
Content Requirements
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Introduction: Brief overview of the brand and product.
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Main Content: Detailed presentation of product features and benefits.
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Testimonials: Include customer reviews or endorsements if available.
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Call to Action: Clear instructions on how viewers can purchase or learn more.
Duration
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Length: 30-60 seconds
Distribution Channels
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Primary: Social media platforms (e.g., Instagram, Facebook, Twitter)
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Secondary: Company website, YouTube channel, email marketing
Budget and Timeline
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Budget: $50,000 - $75,000
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Timeline:
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Pre-production: 2 weeks
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Production: 1 week
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Post-production: 2 weeks
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Total Duration: 5 weeks
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Creative Direction
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Visuals: High-quality, high-resolution footage with a focus on product close-ups and lifestyle shots.
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Audio: Upbeat background music with a professional voiceover.
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Color Palette: Brand colors with complementary accents.
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Examples: Reference previous successful promotional videos.
Call to Action
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Prompt: Encourage viewers to visit the website for more information or to make a purchase.
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Text: “Visit [Your Company’s Website] to learn more and get yours today!”