Real Estate SOP

1. Purpose

The purpose of this SOP is to establish a standardized process for managing property listings within [Your Company Name]. This SOP ensures that all listings are accurate, up-to-date, and presented professionally to potential buyers or tenants.

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2. Scope

This SOP applies to all real estate agents, property managers, and administrative staff involved in the listing process at [Your Company Name]. It covers the steps from acquiring a property for listing to publishing the listing on various platforms.

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3. Definitions

• Property Listing: A detailed description of a property available for sale or rent, including photos, price, and relevant property details.

• MLS: Multiple Listing Service, a platform used to list properties for sale.

• CRM: Customer Relationship Management, software used to manage interactions with clients.

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4. Responsibilities

• Real Estate Agents: Responsible for gathering property information, taking photographs, and drafting the listing description.

• Property Managers: Ensure the accuracy of the listing and provide additional details about the property’s management.

• Administrative Staff: Upload listings to the MLS, company website, and other real estate platforms.

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5. Procedure

5.1. Property Acquisition

1. Initial Meeting:

   • Schedule a meeting with the property owner to discuss listing their property.

   • Complete the property acquisition form during the meeting.

2. Property Inspection:

   • Conduct a thorough inspection of the property.

   • Take high-quality photographs of all rooms, exterior views, and key features.

5.2. Information Gathering

1. Property Details:

   • Collect detailed information about the property, including size, location, features, and any recent upgrades.

   • Verify property documents (e.g., title deed, land survey).

2. Owner's Requirements:

   • Discuss the owner’s price expectations and any specific terms they wish to include.

5.3. Listing Creation

1. Drafting the Listing:

   • Use the gathered information to create a comprehensive listing description.

   • Highlight unique features and ensure accuracy in all details.

2. Approval:

   • Submit the draft listing to the property manager for approval.

   • Make any necessary revisions based on feedback.

5.4. Listing Publication

1. MLS Upload:

   • Enter the approved listing into the MLS.

   • Ensure all mandatory fields are completed accurately.

2. Company Website and Other Platforms:

   • Upload the listing to [Your Company Name] website and other selected real estate platforms.

   • Ensure the listing is visually appealing and includes all necessary information.

3. Marketing:

   • Coordinate with the marketing team to promote the listing through social media, email campaigns, and other channels.

5.5. Monitoring and Updates

1. Regular Check-ins:

   • Monitor the performance of the listing on various platforms.

   • Conduct weekly check-ins with the property owner to provide updates.

2. Price Adjustments:

   • If necessary, discuss and implement price adjustments with the property owner.

3. Listing Removal:

   • Once the property is sold or rented, promptly remove the listing from all platforms.

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6. Documentation

• Property Acquisition Form

• Listing Approval Form

• MLS Entry Record

• Property Owner’s Contact Log

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7. Review and Amendments

This SOP will be reviewed annually or as needed. Any amendments will be documented and communicated to all relevant personnel.

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8. References

• MLS User Guide

• [Your Company Name] Marketing Strategy Document

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Approved by:
[Your Supervisor's Name]
Date: January 1, 2055

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