Department Team Charter

I. Purpose and Objectives

The Marketing Department within [Your Company Name] is dedicated to enhancing the company's brand presence and driving customer engagement through strategic marketing initiatives.

Our objectives are to:

1. Increase brand awareness by 25% over the next 12 months.

2. Generate 30% more qualified leads for the sales team within the next quarter.

3. Launch and manage three major marketing campaigns each year.

4. Improve customer retention rates by 15% through targeted marketing efforts.

II. Scope

The Marketing Department is responsible for:

1. Developing and implementing marketing strategies and campaigns.

2. Managing social media channels and online content.

3. Conducting market research and analysis.

4. Overseeing advertising efforts and public relations.

5. Coordinating with sales and product teams for aligned messaging.

The scope excludes:

1. Direct product development decisions.

2. Internal IT support unrelated to marketing technologies.

3. Customer service and support functions.

III. Roles and Responsibilities

1. Department Head: [Your Name]

   • Oversee overall marketing strategy and budget.

   • Approve major campaign initiatives.

   • Report to the Executive Team.

2. Marketing Manager: Layla Butler

   • Coordinate daily marketing operations.

   • Manage campaign execution and performance.

   • Supervise marketing staff and freelancers.

3. Content Strategist: Emily Davis

   • Develop content strategies and editorial calendars.

   • Create and oversee content production.

   • Analyze content performance metrics.

4. Social Media Specialist: Michael Brown

   • Manage social media accounts and engagement.

   • Develop social media campaigns and promotions.

   • Monitor and report on social media trends and feedback.

IV. Team Structure

• Department Head: [Your Name]

• Marketing Manager: Layla Butler

  • Content Strategist: Emily Davis

  • Social Media Specialist: Michael Brown

V. Operating Procedures

1. Meetings:

   • Weekly team meetings every Monday at 10:00 AM to review progress and plan upcoming tasks.

   • Monthly strategy review meetings on the first Tuesday of each month.

2. Decision-Making:

   • Major decisions (e.g., campaign budgets) require approval from the Department Head.

   • Day-to-day operational decisions are made by the Marketing Manager.

3. Communication:

   • Use Slack for daily communication and updates.

   • Share important documents and reports via Google Drive.

4. Reporting:

   • Submit weekly progress reports to the Department Head.

   • Quarterly performance reviews with the Executive Team.

VI. Performance Metrics

1. Brand Awareness: Measure through surveys and social media analytics.

2. Lead Generation: Track the number of qualified leads using CRM software.

3. Campaign Effectiveness: Evaluate based on campaign KPIs such as engagement rates, conversion rates, and ROI.

4. Customer Retention: Analyze repeat purchase rates and customer feedback.

VII. Stakeholders

1. Sales Team: Collaborate on lead generation and follow-up.

2. Product Team: Align marketing messages with product features and updates.

3. Customer Service Team: Coordinate on customer feedback and promotional offers.

VIII. Resources

1. Budget: $500,000 annual budget allocated for marketing activities.

2. Tools: Access to marketing software such as HubSpot, Google Analytics, and Adobe Creative Suite.

3. Support: Assistance from the IT department for technical issues related to marketing tools.

Team Charter Templates @ Template.net