Customer Profile for Fashion
I. Demographics
Attribute | Details |
|---|
Age Range | 25-35 years old |
Gender | Predominantly female |
Income Level | $50,000 - $100,000 annually |
Occupation | Young professionals, managers |
Education | College degree or higher |
II. Psychographics
Attribute | Details |
|---|
Lifestyle | Urban, busy, active social life |
Values | Sustainability, trendiness, individuality |
Interests | Fashion trends, social events, fitness |
Attitudes | Prefers unique, high-quality pieces; willing to invest in fashion |
III. Behavioral Data
Attribute | Details |
|---|
Purchasing Habits | Shops frequently for new items, especially seasonally |
Brand Loyalty | High; prefers brands with strong, consistent style |
Shopping Preferences | Prefers online shopping for convenience, but visits stores for special purchases |
Typical Spending | $150 - $300 per purchase |
IV. Geographic Information
Location: Major metropolitan areas, such as New York, Los Angeles, Chicago
Climate Considerations: Urban areas with diverse climates; needs adaptable fashion for varying weather conditions
V. Pain Points
Difficulty finding fashionable yet professional attire
Challenges in locating high-quality, versatile pieces
VI. Goals
Fashion Objectives: Express personal style, stay on-trend, invest in versatile pieces
Lifestyle Fit: Pieces that fit an active, social lifestyle and can be worn across various occasions
Prepared by: [Your Name]
[Your Company Name]
