Customer Profile for Fashion
Customer Profile for Fashion
I. Demographics
|
Attribute |
Details |
|---|---|
|
Age Range |
25-35 years old |
|
Gender |
Predominantly female |
|
Income Level |
$50,000 - $100,000 annually |
|
Occupation |
Young professionals, managers |
|
Education |
College degree or higher |
II. Psychographics
|
Attribute |
Details |
|---|---|
|
Lifestyle |
Urban, busy, active social life |
|
Values |
Sustainability, trendiness, individuality |
|
Interests |
Fashion trends, social events, fitness |
|
Attitudes |
Prefers unique, high-quality pieces; willing to invest in fashion |
III. Behavioral Data
|
Attribute |
Details |
|---|---|
|
Purchasing Habits |
Shops frequently for new items, especially seasonally |
|
Brand Loyalty |
High; prefers brands with strong, consistent style |
|
Shopping Preferences |
Prefers online shopping for convenience, but visits stores for special purchases |
|
Typical Spending |
$150 - $300 per purchase |
IV. Geographic Information
-
Location: Major metropolitan areas, such as New York, Los Angeles, Chicago
-
Climate Considerations: Urban areas with diverse climates; needs adaptable fashion for varying weather conditions
V. Pain Points
-
Difficulty finding fashionable yet professional attire
-
Challenges in locating high-quality, versatile pieces
VI. Goals
-
Fashion Objectives: Express personal style, stay on-trend, invest in versatile pieces
-
Lifestyle Fit: Pieces that fit an active, social lifestyle and can be worn across various occasions
Prepared by: [Your Name]
[Your Company Name]
