Free Market Segment Profile Template
Market Segment Profile
Prepared by: [YOUR NAME]
I. Demographics
-
Age: 30-50 years old
-
Gender: 60% female, 40% male
-
Income: $60,000 - $120,000 annually
-
Education: College-educated, many with advanced degrees
-
Occupation: Professionals, managers, and small business owners
II. Geographics
-
Location: Urban and suburban areas, primarily in eco-conscious cities (e.g., San Francisco, Portland, Seattle)
-
Climate: Temperate and mild climates
-
Population Density: Medium to high density
III. Psychographics
-
Lifestyle: Health-conscious, environmentally aware, enjoys sustainable living practices
-
Values: Environmental sustainability, health and wellness, ethical consumption
-
Interests: Organic gardening, green technology, community involvement
IV. Behavioral Characteristics
-
Buying Patterns: Prefers high-quality, eco-friendly products; willing to pay a premium for sustainability
-
Brand Loyalty: High; loyal to brands that align with their values
-
Product Usage: Regularly uses home cleaning products; interested in multi-use, biodegradable products
V. Needs and Preferences
-
Needs: Non-toxic, biodegradable cleaning solutions that are safe for children and pets
-
Preferences: Products with minimal packaging, made from renewable resources, and certified organic or eco-friendly
