Free User Persona Format Template

User Persona Format

I. USER PERSONA: [PERSONA NAME]

Basic Information

Name: [PERSONA NAME]
Age: [AGE RANGE, E.G., 25-34]
Gender: [GENDER]
Location: [CITY, STATE OR COUNTRY]
Occupation: [JOB TITLE]
Company: [YOUR COMPANY NAME]

II. BACKGROUND

Description:
[A BRIEF BACKGROUND ABOUT THE PERSONA'S WORK HISTORY, EDUCATION, AND RELEVANT SKILLS. MENTION HOW THEIR BACKGROUND INFLUENCES THEIR CURRENT ROLES OR PURCHASE DECISIONS.]

III. GOALS AND OBJECTIVES

Primary Goal: [DESCRIBE THE PERSONA'S MAIN OBJECTIVE RELATED TO YOUR PRODUCT OR SERVICE, E.G., "IMPROVE EFFICIENCY IN DAILY TASKS" OR "FIND A RELIABLE LONG-TERM SOLUTION FOR..." ETC.]
Secondary Goals:
- [ADDITIONAL GOAL 1]
- [ADDITIONAL GOAL 2]

IV. CHALLENGES AND PAIN POINTS

Primary Challenge: [STATE THE BIGGEST PAIN POINT, E.G., "TIME MANAGEMENT DIFFICULTIES," "COST CONSTRAINTS," ETC.]
Other Challenges:
- [ADDITIONAL CHALLENGE 1]
- [ADDITIONAL CHALLENGE 2]

V. MOTIVATIONS AND INFLUENCES

Motivating Factors: [WHAT DRIVES THIS PERSONA? E.G., "WANTS TO REDUCE STRESS," "VALUES LONG-TERM INVESTMENTS," "SEEKS INNOVATIVE SOLUTIONS."]
Influencers and Resources:
- [DESCRIBE WHERE THE PERSONA TURNS FOR INFORMATION OR RECOMMENDATIONS, E.G., "PROFESSIONAL NETWORKS," "FAMILY," "REVIEW SITES."]

VI. PREFERRED COMMUNICATION CHANNELS

Primary Channel: [E.G., EMAIL, PHONE, SOCIAL MEDIA, IN-PERSON]
Other Channels:
- [CHANNEL 1]
- [CHANNEL 2]

VII. EXPECTATIONS AND NEEDS

Primary Expectation: [WHAT DOES THE PERSONA EXPECT FROM YOUR PRODUCT OR SERVICE? E.G., "FAST CUSTOMER SERVICE," "HIGH-QUALITY EXPERIENCE."]
Key Needs:
- [NEED 1]
- [NEED 2]

VIII. QUOTES

Quote 1: “[INSERT A TYPICAL QUOTE OR STATEMENT REPRESENTATIVE OF THE PERSONA'S VIEWS ON THE PRODUCT OR INDUSTRY.]”
Quote 2: “[INSERT A SECONDARY QUOTE THAT REPRESENTS THEIR ASPIRATIONS OR CONCERNS.]”

IX. HOW [YOUR COMPANY NAME] CAN HELP

Overview: [EXPLAIN HOW YOUR COMPANY’S PRODUCTS OR SERVICES ADDRESS THE PERSONA'S NEEDS, RESOLVE THEIR CHALLENGES, AND SUPPORT THEIR GOALS.]