Free User Persona Format Template
User Persona Format
I. USER PERSONA: [PERSONA NAME]
Basic Information
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Name: [PERSONA NAME]
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Age: [AGE RANGE, E.G., 25-34]
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Gender: [GENDER]
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Location: [CITY, STATE OR COUNTRY]
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Occupation: [JOB TITLE]
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Company: [YOUR COMPANY NAME]
II. BACKGROUND
Description:
[A BRIEF BACKGROUND ABOUT THE PERSONA'S WORK HISTORY, EDUCATION, AND RELEVANT SKILLS. MENTION HOW THEIR BACKGROUND INFLUENCES THEIR CURRENT ROLES OR PURCHASE DECISIONS.]
III. GOALS AND OBJECTIVES
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Primary Goal: [DESCRIBE THE PERSONA'S MAIN OBJECTIVE RELATED TO YOUR PRODUCT OR SERVICE, E.G., "IMPROVE EFFICIENCY IN DAILY TASKS" OR "FIND A RELIABLE LONG-TERM SOLUTION FOR..." ETC.]
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Secondary Goals:
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[ADDITIONAL GOAL 1]
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[ADDITIONAL GOAL 2]
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IV. CHALLENGES AND PAIN POINTS
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Primary Challenge: [STATE THE BIGGEST PAIN POINT, E.G., "TIME MANAGEMENT DIFFICULTIES," "COST CONSTRAINTS," ETC.]
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Other Challenges:
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[ADDITIONAL CHALLENGE 1]
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[ADDITIONAL CHALLENGE 2]
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V. MOTIVATIONS AND INFLUENCES
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Motivating Factors: [WHAT DRIVES THIS PERSONA? E.G., "WANTS TO REDUCE STRESS," "VALUES LONG-TERM INVESTMENTS," "SEEKS INNOVATIVE SOLUTIONS."]
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Influencers and Resources:
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[DESCRIBE WHERE THE PERSONA TURNS FOR INFORMATION OR RECOMMENDATIONS, E.G., "PROFESSIONAL NETWORKS," "FAMILY," "REVIEW SITES."]
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VI. PREFERRED COMMUNICATION CHANNELS
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Primary Channel: [E.G., EMAIL, PHONE, SOCIAL MEDIA, IN-PERSON]
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Other Channels:
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[CHANNEL 1]
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[CHANNEL 2]
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VII. EXPECTATIONS AND NEEDS
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Primary Expectation: [WHAT DOES THE PERSONA EXPECT FROM YOUR PRODUCT OR SERVICE? E.G., "FAST CUSTOMER SERVICE," "HIGH-QUALITY EXPERIENCE."]
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Key Needs:
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[NEED 1]
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[NEED 2]
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VIII. QUOTES
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Quote 1: “[INSERT A TYPICAL QUOTE OR STATEMENT REPRESENTATIVE OF THE PERSONA'S VIEWS ON THE PRODUCT OR INDUSTRY.]”
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Quote 2: “[INSERT A SECONDARY QUOTE THAT REPRESENTS THEIR ASPIRATIONS OR CONCERNS.]”
IX. HOW [YOUR COMPANY NAME] CAN HELP
Overview: [EXPLAIN HOW YOUR COMPANY’S PRODUCTS OR SERVICES ADDRESS THE PERSONA'S NEEDS, RESOLVE THEIR CHALLENGES, AND SUPPORT THEIR GOALS.]
