Free Customer Preference Profile Template
Customer Preference Profile
[YOUR COMPANY NAME] | [YOUR COMPANY ADDRESS]
I. Demographic Information
|
Customer Name |
Melissa Baker |
|---|---|
|
Age |
30 |
|
Gender |
Female |
|
Location |
Fresno, CA 93701 |
|
Occupation |
Marketing Manager |
|
Income Level |
$75,000 - $100,000 annually |
II. Product Preferences
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Product Type: Eco-friendly and sustainable products
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Features: High-quality, long-lasting, and energy-efficient
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Brand Loyalty: Prefers brands with strong environmental credentials
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Price Range: $50 - $150 for individual items
III. Buying Behavior
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Purchase Channels: Prefers online shopping with free shipping options
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Decision-Making: Researches products extensively before purchasing, values customer reviews
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Frequency: Makes purchases approximately once a month
IV. Pricing Sensitivity
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Price Sensitivity: Moderate; willing to pay a premium for eco-friendly products but seeks value for money
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Discount Preferences: Appreciates loyalty programs and occasional discounts
V. Communication Preferences
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Channels: Prefers email newsletters and social media updates
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Frequency: Weekly updates are sufficient
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Content: Engaging, educational content about sustainability and product benefits
VI. Customer Experience
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Expectations: High-quality customer service with prompt responses
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Feedback: Likes to provide feedback through surveys and product reviews
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Loyalty: Likely to remain a loyal customer if consistently satisfied with product quality and service
