Customer Preference Profile

I. Demographic Information

Customer Name	Melissa Baker
Age	30
Gender	Female
Location	Fresno, CA 93701
Occupation	Marketing Manager
Income Level	$75,000 - $100,000 annually

II. Product Preferences

• Product Type: Eco-friendly and sustainable products

• Features: High-quality, long-lasting, and energy-efficient

• Brand Loyalty: Prefers brands with strong environmental credentials

• Price Range: $50 - $150 for individual items

III. Buying Behavior

• Purchase Channels: Prefers online shopping with free shipping options

• Decision-Making: Researches products extensively before purchasing, values customer reviews

• Frequency: Makes purchases approximately once a month

IV. Pricing Sensitivity

• Price Sensitivity: Moderate; willing to pay a premium for eco-friendly products but seeks value for money

• Discount Preferences: Appreciates loyalty programs and occasional discounts

V. Communication Preferences

• Channels: Prefers email newsletters and social media updates

• Frequency: Weekly updates are sufficient

• Content: Engaging, educational content about sustainability and product benefits

VI. Customer Experience

• Expectations: High-quality customer service with prompt responses

• Feedback: Likes to provide feedback through surveys and product reviews

• Loyalty: Likely to remain a loyal customer if consistently satisfied with product quality and service