360-Degree Customer Profile
360-Degree Customer Profile
[YOUR COMPANY NAME] | [YOUR COMPANY ADDRESS]
I. Personal Information:
-
Name: Kara Lewis
-
Age: 33
-
Gender: Female
-
Location: Jacksonville, FL 32099
-
Occupation: Marketing Manager
-
Marital Status: Married, two children
II. Purchase History:
|
Date |
Purchase |
Amount |
Notes |
|---|---|---|---|
|
August 2050 |
Laptop and accessories |
$1,200 |
Includes extended warranty |
|
June 2050 |
Family vacation package |
$3,000 |
Trip to Disneyland |
|
March 2050 |
Meal kit delivery subscription |
$150 |
Monthly subscription |
III. Online Behavior:
Website Visits:
-
Frequently visits tech and travel blogs
-
Spends time on social media platforms like Instagram and Pinterest
Search History:
-
Keywords related to family travel, tech reviews, and home organization
Engagement:
-
Engages with email newsletters from travel and tech companies
IV. Customer Service Interactions:
|
Date |
Issue |
Resolution |
Feedback |
|---|---|---|---|
|
July 2050 |
Defective laptop |
Resolved within 48 hours |
Positive feedback |
|
August 2050 |
Request for vacation package info |
Prompt response |
Satisfied with service |
V. Social Media Activity:
Platforms:
-
Active on Instagram, Pinterest, and LinkedIn
Interests:
-
Family travel, tech innovations, fitness, and home decor
Influencers Followed:
-
Tech reviewers, travel bloggers, and wellness experts
VI. Demographics and Psychographics:
Demographics:
-
Middle-income bracket, college-educated
Psychographics:
-
Values work-life balance
-
Prioritizes family time
-
Enjoys exploring new tech and travel experiences
VII. Preferences and Goals:
Shopping Preferences:
-
Prefers online shopping for convenience
-
Look for product reviews and ratings before making purchases
Goals:
-
Aims to improve family quality of life through travel and tech
-
Seeks to stay updated with the latest trends in tech and wellness
VIII. Communication Preferences:
Preferred Channels:
-
Email for promotions and newsletters
-
Social media for brand engagement and updates
Frequency:
-
Responds well to monthly newsletters and occasional promotional offers
