360-Degree Customer Profile
I. Personal Information:
Name: Kara Lewis
Age: 33
Gender: Female
Location: Jacksonville, FL 32099
Occupation: Marketing Manager
Marital Status: Married, two children
II. Purchase History:
Date | Purchase | Amount | Notes |
|---|
August 2050 | Laptop and accessories | $1,200 | Includes extended warranty |
June 2050 | Family vacation package | $3,000 | Trip to Disneyland |
March 2050 | Meal kit delivery subscription | $150 | Monthly subscription |
III. Online Behavior:
Website Visits:
Search History:
Engagement:
IV. Customer Service Interactions:
Date | Issue | Resolution | Feedback |
|---|
July 2050 | Defective laptop | Resolved within 48 hours | Positive feedback |
August 2050 | Request for vacation package info | Prompt response | Satisfied with service |
V. Social Media Activity:
Platforms:
Interests:
Influencers Followed:
VI. Demographics and Psychographics:
Demographics:
Psychographics:
VII. Preferences and Goals:
Shopping Preferences:
Goals:
VIII. Communication Preferences:
Preferred Channels:
Frequency:
