360-Degree Customer Profile

[YOUR COMPANY NAME] | [YOUR COMPANY ADDRESS]

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I. Personal Information:

• Name: Kara Lewis

• Age: 33

• Gender: Female

• Location: Jacksonville, FL 32099

• Occupation: Marketing Manager

• Marital Status: Married, two children

II. Purchase History:

Date	Purchase	Amount	Notes
August 2050	Laptop and accessories	$1,200	Includes extended warranty
June 2050	Family vacation package	$3,000	Trip to Disneyland
March 2050	Meal kit delivery subscription	$150	Monthly subscription

III. Online Behavior:

Website Visits:

• Frequently visits tech and travel blogs

• Spends time on social media platforms like Instagram and Pinterest

Search History:

• Keywords related to family travel, tech reviews, and home organization

Engagement:

• Engages with email newsletters from travel and tech companies

IV. Customer Service Interactions:

Date	Issue	Resolution	Feedback
July 2050	Defective laptop	Resolved within 48 hours	Positive feedback
August 2050	Request for vacation package info	Prompt response	Satisfied with service

V. Social Media Activity:

Platforms:

• Active on Instagram, Pinterest, and LinkedIn

Interests:

• Family travel, tech innovations, fitness, and home decor

Influencers Followed:

• Tech reviewers, travel bloggers, and wellness experts

VI. Demographics and Psychographics:

Demographics:

• Middle-income bracket, college-educated

Psychographics:

• Values work-life balance

• Prioritizes family time

• Enjoys exploring new tech and travel experiences

VII. Preferences and Goals:

Shopping Preferences:

• Prefers online shopping for convenience

• Look for product reviews and ratings before making purchases

Goals:

• Aims to improve family quality of life through travel and tech

• Seeks to stay updated with the latest trends in tech and wellness

VIII. Communication Preferences:

Preferred Channels:

• Email for promotions and newsletters

• Social media for brand engagement and updates

Frequency:

• Responds well to monthly newsletters and occasional promotional offers

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