Course Overview
Course Overview
I. Course Information
|
Course Title |
Fundamentals of Digital Marketing |
|
Instructor |
[Your Name] |
|
Course Code |
DM 101 |
|
Course Description |
This course introduces the essential principles and practices of digital marketing. Students will explore various digital marketing channels, strategies, and tools. The course covers topics such as search engine optimization (SEO), content marketing, social media marketing, and digital advertising. |
|
Prerequisites |
None |
|
Course Duration |
8 weeks (3 hours per week) |
|
Start Date |
September 6, 2050 |
|
End Date |
November 1, 2050 |
II. Course Objectives
By the end of this course, students will be able to:
-
Understand the fundamental concepts of digital marketing.
-
Develop and implement digital marketing strategies.
-
Utilize tools and techniques for search engine optimization (SEO).
-
Create and manage content marketing campaigns.
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Leverage social media platforms for marketing purposes.
-
Analyze and optimize digital advertising efforts.
III. Course Topics
|
Week |
Topic |
Description |
|---|---|---|
|
1 |
Introduction to Digital Marketing |
Overview of digital marketing, its importance, and various channels. |
|
2 |
Search Engine Optimization (SEO) |
Techniques for optimizing websites to rank higher in search engine results. |
|
3 |
Content Marketing |
Strategies for creating and distributing valuable content to attract and engage target audiences. |
|
4 |
Social Media Marketing |
Utilizing social media platforms for marketing and engagement. |
|
5 |
Digital Advertising |
Understanding and implementing digital advertising strategies, including PPC and display ads. |
|
6 |
Email Marketing |
Techniques for effective email marketing campaigns and automation. |
|
7 |
Analytics and Metrics |
Measuring and analyzing digital marketing performance using analytics tools. |
|
8 |
Final Project Presentation |
Students present a comprehensive digital marketing strategy and campaign plan. |
IV. Course Schedule
|
Week/Session |
Date |
Topic/Activity |
Assignments/Deadlines |
|---|---|---|---|
|
1 |
Sept 6, 2050 |
Introduction to Digital Marketing |
Assignment 1: Introductory Quiz Due - Sept 12, 2050 |
|
2 |
Sept 13, 2050 |
Search Engine Optimization (SEO) |
Assignment 2: SEO Case Study Due - Sept 19, 2050 |
|
3 |
Sept 20, 2050 |
Content Marketing |
Assignment 3: Content Plan Due - Sept 26, 2050 |
|
4 |
Sept 27, 2050 |
Social Media Marketing |
Assignment 4: Social Media Campaign Due - Oct 3, 2050 |
|
5 |
Oct 4, 2050 |
Digital Advertising |
Mid-Term Quiz: Digital Advertising - Oct 10, 2050 |
|
6 |
Oct 11, 2050 |
Email Marketing |
Assignment 5: Email Campaign Due - Oct 17, 2050 |
|
7 |
Oct 18, 2050 |
Analytics and Metrics |
Assignment 6: Analytics Report Due - Oct 24, 2050 |
|
8 |
Oct 25, 2050 |
Final Project Presentation |
Final Project Presentation Due - Nov 1, 2050 |
V. Assessment Methods
|
Assessment Type |
Description |
Weight |
|---|---|---|
|
Assignments |
Weekly assignments related to each module, including quizzes, case studies, and campaign plans. |
50% |
|
Mid-Term Quiz |
A quiz covering the first half of the course content, focusing on SEO, content marketing, and social media. |
20% |
|
Final Project Presentation |
A comprehensive digital marketing strategy and campaign plan, presented in the final week of the course. |
30% |
VI. Required Texts and Resources
|
Resource Type |
Title/Description |
Author/Publisher |
ISBN/Details |
|---|---|---|---|
|
Textbook |
Digital Marketing Essentials |
Alex Johnson |
ISBN 978-1234567890 |
|
Supplementary Reading |
Advanced Digital Marketing Strategies |
Emily Davis |
ISBN 978-0987654321 |
|
Online Resources |
Google Digital Garage Free online courses and resources on digital marketing. |
|
[Website Link] |
VII. Course Policies
|
Policy |
Details |
|---|---|
|
Attendance |
Active participation in weekly discussions and activities is required. |
|
Late Work |
Assignments submitted late will incur a 5% penalty per day. Extensions may be requested with valid reasons. |
|
Academic Integrity |
Any form of plagiarism or dishonesty will result in disciplinary action. |
|
Communication |
Use the course platform or email for all course-related communications. Responses may take up to 48 hours. |
|
Technical Requirements |
Reliable internet access and a compatible device are required to participate in the online course. |
VIII. Contact Information
A. Instructor:
[Your Name]
[Your Email]
B. Company Information:
[Your Company Name]
[Your Company Email]
[Your Company Address]
