Course Title

Mastering Social Media Strategies

Instructor

[Your Name]
[Your Email]

Course Code

SM 501

Course Description

This online course covers advanced strategies for managing and optimizing social media platforms for businesses and personal branding. Topics include content creation, audience engagement, analytics, and paid advertising strategies. Participants will learn to create and implement effective social media plans tailored to their goals.

Prerequisites

Basic understanding of social media platforms and digital marketing.

Course Duration

8 weeks (3 hours per week)

Start Date

September 6, 2050

End Date

October 31, 2050

1

Introduction to Social Media Strategies

Overview of social media platforms, trends, and best practices.

Sept 6, 2050

2

Content Creation and Curation

Techniques for creating compelling content and curating relevant information for target audiences.

Sept 13, 2050

3

Audience Engagement and Community Building

Strategies for engaging with audiences and building an active social media community.

Sept 20, 2050

4

Social Media Analytics

Tools and methods for tracking social media performance and analyzing data to inform strategies.

Sept 27, 2050

5

Paid Advertising Strategies

Introduction to paid advertising on platforms like Facebook, Instagram, and LinkedIn, including targeting options.

Oct 4, 2050

6

Platform-Specific Strategies

Best practices and strategies for different social media platforms (e.g., Instagram, Twitter, LinkedIn).

Oct 11, 2050

7

Crisis Management and Brand Reputation

Handling social media crises and maintaining a positive brand reputation online.

Oct 18, 2050

8

Final Project and Course Review

Presentation of a comprehensive social media strategy and review of course concepts.

Oct 25, 2050

1

Sept 6, 2050

Course Introduction and Overview

Assignment 1: Social Media Audit Due - Sept 12, 2050

2

Sept 13, 2050

Content Creation and Curation

Assignment 2: Content Calendar Due - Sept 19, 2050

3

Sept 20, 2050

Audience Engagement

Assignment 3: Engagement Plan Due - Sept 26, 2050

4

Sept 27, 2050

Social Media Analytics

Assignment 4: Analytics Report Due - Oct 3, 2050

5

Oct 4, 2050

Paid Advertising Strategies

Mid-Term Quiz: Paid Advertising - Oct 10, 2050

6

Oct 11, 2050

Platform-Specific Strategies

Assignment 5: Platform Strategy Proposal Due - Oct 17, 2050

7

Oct 18, 2050

Crisis Management and Brand Reputation

Assignment 6: Crisis Management Plan Due - Oct 24, 2050

8

Oct 25, 2050

Final Project Presentation

Final Project Due - Oct 31, 2050

Assignments

Weekly assignments focused on content creation, engagement strategies, and analytics reports.

50%

Mid-Term Quiz

A quiz covering key concepts related to paid advertising strategies and platform-specific tactics.

20%

Final Project Presentation

A comprehensive social media strategy plan presented during the final week, incorporating all course learnings and insights.

30%

Textbook

Social Media Marketing: Strategies for Engaging with Your Audience

Jessica Green

ISBN 978-1234567890

Supplementary Reading

The Art of Social Media

Guy Kawasaki

ISBN 978-0987654321

Online Resources

Hootsuite Blog - Insights and tips for social media management and marketing.

Hootsuite

[Website Link]

Attendance

Active participation in online discussions and timely submission of assignments are required.

Late Work

Late submissions will incur a 5% penalty per day. Extensions may be granted with prior approval.

Academic Integrity

All work must be original. Plagiarism or other forms of academic dishonesty will result in penalties.

Communication

Use the course platform or email for all course-related communications. Responses may take up to 48 hours.

Technical Requirements

A stable internet connection and a device compatible with the course platform are necessary.