Course Title

Introduction to Digital Marketing

Instructor

[Your Name]
[Your Email]

Course Code

DMK 101

Level

Beginner

Course Description

This short course is designed to provide a comprehensive introduction to digital marketing. Students will learn the fundamentals of online marketing, including social media strategy, content creation, SEO, and email campaigns. The course emphasizes practical skills that can be applied immediately in real-world scenarios.

Prerequisites

None

Course Duration

2 Weeks (October 1, 2050 - October 14, 2050)

Class Schedule

Monday to Friday - 2:00 PM to 5:00 PM

Location

Room 303, [Your Company Name] Building
Online Access via [Your Company Name] Management System

Module 1: Digital Marketing Foundations

• Introduction to digital marketing

• Key concepts and terminology

• Overview of digital marketing channels

Module 2: Social Media Strategy

• Social media platforms and their uses

• Creating and managing social media profiles

• Building an audience and engaging followers

Module 3: Content Creation

• Basics of content marketing

• Writing for the web and social media

• Visual content creation and tools

Module 4: Search Engine Optimization (SEO)

• On-page and off-page SEO

• Keyword research and implementation

• SEO tools and analytics

Module 5: Email Marketing

• Fundamentals of email marketing

• Designing effective email campaigns

• Analyzing email performance

Module 6: Capstone Project

• Developing a comprehensive digital marketing plan

• Presentation of the final project

• Peer review and feedback

Day 1

Introduction to Digital Marketing

October 1, 2050

Reading: Introduction to Digital Marketing by [Author Name]

Day 2

Social Media Strategy

October 2, 2050

Quiz 1: Digital Marketing Fundamentals

Day 3

Content Creation

October 3, 2050

Assignment 1: Create a Social Media Post (Due: October 4, 2050)

Day 4

Search Engine Optimization (SEO)

October 4, 2050

Discussion: SEO Strategies for Beginners

Day 5

Email Marketing

October 5, 2050

Mini-Project: Design an Email Campaign (Due: October 6, 2050)

Day 6

Capstone Project Workshop

October 8, 2050

Project Draft: Digital Marketing Plan (Due: October 9, 2050)

Day 7

Capstone Project Presentation

October 9, 2050

Presentation: Final Digital Marketing Plan

Day 8

Peer Review and Feedback

October 10, 2050

Feedback: Peer Review of Capstone Projects

Day 9

Course Review and Q&A

October 11, 2050

Assignment 2: Final Project Submission (Due: October 12, 2050)

Day 10

Final Exam and Wrap-Up

October 12, 2050

Final Exam: October 13, 2050

Quizzes

Short quizzes covering the basics of digital marketing.

20%

Assignments

Practical tasks such as creating content and designing campaigns.

30%

Mini-Project

A brief project focused on applying learned skills in a real-world scenario.

20%

Capstone Project

A comprehensive digital marketing plan developed by each student.

20%

Final Exam

A cumulative exam covering all course content.

10%

Textbook

Introduction to Digital Marketing by [Author Name], 2050 Edition, [Publisher Name].

Software

Access to [Your School's Learning Management System] and digital marketing tools provided during the course.

Online Resources

Supplementary readings and tutorials available through [Your School's Online Library].

Attendance

Mandatory attendance for all sessions. More than one absence may result in a lower grade.

Assignment Submission

All assignments must be submitted via [Your School's Learning Management System] by the specified deadlines.

Participation

Active participation in discussions and workshops is expected and will contribute to the final grade.

Academic Integrity

Adherence to [Your School's] academic integrity policy is required. Plagiarism and cheating will result in disciplinary action.