Workshop Course

Course Title

Advanced Digital Marketing Strategies

Instructor

[Your Name]
[Your Email]

Course Code

WM 202

Level

Advanced

Course Description

This workshop focuses on advanced techniques and strategies in digital marketing, including SEO, PPC, content marketing, and data analytics. Participants will learn to design and implement effective digital marketing campaigns and analyze their performance.

Prerequisites

Basic understanding of digital marketing concepts or prior experience in digital marketing.

Course Duration

4 Weeks (November 1, 2050 - November 30, 2050)

Class Schedule

Wednesdays and Fridays - 6:00 PM to 9:00 PM

Location

Room 415, [Your Company Name] Building
Online Access via [Your Company Name] Management System

Module 1: Advanced SEO Techniques

- On-page and off-page SEO strategies
- Keyword research and analysis
- SEO tools and best practices

November 1 - November 4, 2050

Module 2: PPC Campaign Management

- Designing effective PPC ads
- Budgeting and bidding strategies
- Analyzing PPC performance metrics

November 8 - November 11, 2050

Module 3: Content Marketing

- Creating engaging content
- Content distribution strategies
- Measuring content effectiveness

November 15 - November 18, 2050

Module 4: Data Analytics

- Understanding digital marketing metrics
- Tools for data collection and analysis
- Interpreting data to improve campaigns

November 22 - November 25, 2050

Module 5: Campaign Implementation

- Developing a comprehensive digital marketing campaign
- Integrating strategies for maximum impact
- Case study analysis

November 29 - November 30, 2050

Week 1

Advanced SEO Techniques

November 1, 2050

Reading: Chapter 2 from Advanced SEO Strategies by [Author Name]

Week 1

Advanced SEO Techniques

November 3, 2050

Quiz 1: SEO Techniques Fundamentals

Week 2

PPC Campaign Management

November 8, 2050

Assignment 1: Design a Sample PPC Campaign (Due: November 11, 2050)

Week 2

PPC Campaign Management

November 10, 2050

Workshop: PPC Campaign Optimization Exercise

Week 3

Content Marketing

November 15, 2050

Discussion: Content Marketing Strategies

Week 3

Content Marketing

November 17, 2050

Assignment 2: Create a Content Marketing Plan (Due: November 18, 2050)

Week 4

Data Analytics

November 22, 2050

Project Draft: Data Analytics Report (Due: November 25, 2050)

Week 4

Campaign Implementation

November 29, 2050

Presentation: Final Digital Marketing Campaign Presentation

Week 4

Campaign Implementation

November 30, 2050

Final Report: Submit Comprehensive Digital Marketing Campaign Report

Quizzes

Quizzes on SEO, PPC, and content marketing topics.

25%

Assignments

Practical tasks such as PPC campaign designs and content marketing plans.

30%

Projects

Comprehensive projects including data analytics reports and final campaign presentations.

35%

Participation

Engagement in class discussions and workshops.

10%

Textbook

Advanced Digital Marketing Techniques by Michael Thompson, 2050 Edition, Marketing Press.

Supplementary Reading

- Journal of Digital Marketing Studies: Available through [Your Company Name] Online Library.
- Digital Marketing Case Studies: Access via [Your Company Name] Learning Management System.

Online Resources

- Google Analytics Academy for tutorials and courses.

Attendance

Attendance is crucial. Missing more than two sessions may impact your final grade.

Assignment Submission

Submit all assignments and projects via [Your Company Name] Learning Management System by the due dates.

Participation

Active participation is required for a successful learning experience.

Academic Integrity

Adhere to [Your Company Name]'s academic integrity policies. Any form of dishonesty will be addressed according to institutional guidelines.