Brand Manual Format
Brand Manual Format
1. Introduction
This Brand Manual is designed to provide a comprehensive guide for maintaining brand consistency for [YOUR COMPANY NAME]. It covers various brand elements and their appropriate usage.
2. Brand Overview
2.1. Brand Vision
Our brand vision is to be the market leader in innovative solutions that enhance everyday life.
2.2. Brand Mission
Our mission is to deliver high-quality products and services that create value for our customers.
3. Brand Elements
3.1. Logo
The logo is the most recognizable element of our brand. It should be used consistently to maintain brand identity.
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Primary Logo: Used in most instances.
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Secondary Logo: Used when space is limited.
3.2. Typography
Consistent typography reinforces the visual identity of our brand. Our primary and secondary typefaces should be used as specified.
|
Type |
Font |
|---|---|
|
Primary |
Arial |
|
Secondary |
Verdana |
3.3. Color Palette
Our brand colors should be used consistently across all materials.
|
Color |
Hex Code |
|---|---|
|
Primary |
#1A72B8 |
|
Secondary |
#E5E5E5 |
4. Brand Guidelines
4.1. Logo Usage
The logo should always be surrounded by a clear space to ensure visibility and impact.
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Minimum clear space: 20 pixels
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Do not alter the logo in any way.
4.2. Typography Guidelines
Ensure that the primary and secondary fonts are used appropriately to maintain consistency.
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Headings: Use Arial Bold
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Body Text: Use Arial Regular
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Captions: Use Verdana Italic
4.3. Color Usage
Use the primary color for main branding elements and the secondary color for accents and backgrounds.
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Do not use unauthorized colors.
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Ensure there is sufficient contrast for readability.
5. Applications
5.1. Print
Print materials should reflect the brand elements in a consistent manner.
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Business Cards
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Brochures
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Posters
5.2. Digital
Digital applications should adhere to the same brand guidelines as print.
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Website
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Social Media
-
Email Signatures
6. Conclusion
By adhering to these guidelines, you will ensure that our brand is represented consistently and professionally across all platforms.
