Simple Internal Job Description

---

Job Title:

Senior Marketing Manager

Department:

Marketing

Reports To:

Vice President of Marketing

Job Location:

[YOUR COMPANY ADDRESS]

---

Position Overview:

The Senior Marketing Manager is responsible for leading strategic marketing initiatives to increase brand awareness and drive revenue growth. This role will oversee the execution of marketing campaigns, manage the marketing team, and collaborate closely with other departments to ensure consistency in messaging and branding. The Senior Marketing Manager plays a key role in shaping the company’s market positioning and achieving its growth targets.

Key Responsibilities:

• Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive marketing strategies that align with business objectives.

• Team Leadership: Manage a team of marketing professionals, providing guidance, mentorship, and performance evaluations.

• Campaign Management: Oversee the development and execution of marketing campaigns across multiple channels, including digital, print, and events.

• Market Research and Analysis: Conduct thorough market analysis to identify opportunities and trends. Use insights to inform marketing tactics and product positioning.

• Collaboration: Work closely with Sales, Product Development, and other teams to ensure alignment on messaging and brand consistency.

• Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to maximize ROI.

• Performance Monitoring: Track and analyze the performance of marketing campaigns using KPIs, making data-driven adjustments as necessary.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is preferred.

• Experience: Minimum 7-10 years of experience in marketing, with at least 3 years in a managerial role. Experience in B2B marketing is highly desirable.

• Skills & Competencies:

  • Strong knowledge of digital marketing, content marketing, and brand strategy

  • Excellent leadership and team management skills

  • Proficiency in marketing analytics tools such as Google Analytics, SEMRush, and HubSpot

  • Exceptional communication and presentation abilities

  • Ability to think strategically while executing tactically

  • Strong problem-solving skills and ability to adapt in a fast-paced environment

Work Conditions:

• Hours of Work: Full-time, 40 hours per week, Monday to Friday, with flexibility for project deadlines or campaign launches.

• Work Environment: Primarily office-based, with occasional remote work options. Some travel required for industry events and conferences.

Compensation and Benefits:

• Salary Range: $95,000 - $120,000 annually, depending on experience

• Benefits: Comprehensive benefits package including health, dental, and vision insurance, 401(k) with company match, paid time off, and professional development opportunities.

Application Process:

Internal candidates interested in applying should submit a resume and cover letter by October 15, 2050. Applications should be sent to [YOUR COMPANY EMAIL] or submitted through the internal job portal.

---

For any additional questions or clarifications, please reach out to HR at [YOUR COMPANY EMAIL] or contact the VP of Marketing directly.

[YOUR COMPANY NAME] is an equal opportunity employer and is committed to fostering an inclusive and diverse work environment.

Job Description Templates @ Template.net