Digital Marketing Buyer Persona
Digital Marketing Buyer Persona
A. Introduction
The purpose of this document is to create a comprehensive buyer persona for digital marketing purposes. This persona will help us understand our customers better and tailor our marketing strategies to meet their needs more effectively.
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Buyer Persona |
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[Your Name] |
1. Demographic Information
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Attribute |
Details |
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Age |
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Gender |
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Location |
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Marital Status |
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Education |
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Occupation |
2. Psychographic Information
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Interests |
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Values |
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Hobbies |
3. Goals and Challenges
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Primary Goals |
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Primary Challenges |
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5. Behavioral Traits
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Preferred Channels |
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Decision-Making Process |
6. Key Influences
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Influencers |
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Resources |
