Free Digital Marketing Buyer Persona Template

Digital Marketing Buyer Persona

A. Introduction

The purpose of this document is to create a comprehensive buyer persona for digital marketing purposes. This persona will help us understand our customers better and tailor our marketing strategies to meet their needs more effectively.

Buyer Persona

[Your Name]

1. Demographic Information

Attribute

Details

Age

Gender

Location

Marital Status

Education

Occupation

2. Psychographic Information

Interests

Values

Hobbies

3. Goals and Challenges

Primary Goals

Primary Challenges

5. Behavioral Traits

Preferred Channels

Decision-Making Process

6. Key Influences

Influencers

Resources

7. Communication Preferences

B. Conclusion

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