Specific

Develop a social media marketing plan to increase brand awareness by 20% over the next six months.

Measurable

Track engagement metrics such as follower growth, post interactions, and website traffic from social media referrals.

Achievable

Allocate a budget for paid ads, engage an in-house content team, and schedule bi-weekly performance reviews to adjust strategy as needed.

Relevant

Support the company’s goal of expanding its digital presence and increasing customer engagement through targeted social media efforts.

Time-bound

Launch the campaign by June 1st, with a six-month evaluation period concluding on December 1st.