Non-Profit New Business Plan Printable
Non-Profit Business Plan
1. Executive Summary
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Mission Statement: Summarize your organization's purpose and goals.
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Vision: Describe what your organization aims to achieve in the long term.
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Key Objectives: Highlight the main objectives you aim to accomplish.
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Founders/Key Personnel: List the people involved and their roles.
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Brief Overview of Programs: Mention the programs or services you plan to offer.
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Summary of Financial Need: Outline the financial support required for operations.
2. Organization Overview
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Non-Profit Name:
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Legal Structure: Define your non-profit’s legal status (e.g., 501(c)(3) if in the U.S.).
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History: (Optional) If the organization has been in existence, provide a brief history.
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Mission & Vision: Expand on the mission and vision statements, emphasizing your long-term goals.
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Values: Highlight the core values driving your organization’s efforts.
3. Programs and Services
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Program #1: Name of the program
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Description: Provide details of the program.
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Target Audience: Who will benefit from the program?
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Objectives: What does this program aim to achieve?
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Outcomes: Expected measurable results.
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Program #2: Name of the program
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Description:
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Target Audience:
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Objectives:
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Outcomes:
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(Repeat as needed for more programs)
4. Market Analysis
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Target Population: Who do you serve? Describe demographics, location, or social issue focus.
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Needs Assessment: What gap in the community are you addressing?
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Key Statistics: Include relevant data to support your cause.
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Market Opportunity: How is your non-profit uniquely positioned to make an impact?
5. Marketing and Outreach Plan
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Target Audience: Who are you trying to reach (e.g., beneficiaries, donors, partners)?
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Marketing Channels:
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Website
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Social Media
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Email Campaigns
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Fundraising Events
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Partnerships with other organizations
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Key Messaging: What is the core message you want to communicate to each audience?
6. Organizational Structure
Board of Directors:
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List board members and their roles.
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Brief description of their background or expertise.
Key Staff Members:
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Name, title, and role in the organization.
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Outline their responsibilities.
Volunteer Roles (if applicable):
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Describe roles volunteers will play in achieving the mission.
7. Operations Plan
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Location: Where will the organization be based (physical or virtual)?
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Facilities: What are the space or equipment needs?
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Day-to-Day Operations: What are the key tasks to keep the non-profit running?
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Technology and Systems: What software, tools, or systems will you need to manage programs?
8. Impact Measurement & Evaluation
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Program Evaluation: How will you track and assess program success?
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Key Metrics: List progress metrics (e.g., people served, funds raised).
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Feedback Mechanisms: How will you gather feedback from the community, beneficiaries, or donors?
9. Fundraising Plan
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Fundraising Strategies:
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Grants
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Individual Donations
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Corporate Sponsorships
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Fundraising Events
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Crowdfunding
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Fundraising Goals: How much do you need to raise?
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Timeline: Over what period will you raise funds?
10. Financial Plan
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Start-Up Costs: Initial funds needed to launch your organization.
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Revenue Streams: Source of funding (donations, grants, service fees)?
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Projected Budget (Annual):
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Income: List sources and expected amounts.
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Expenses: Break down operating costs (e.g., staff, marketing, rent, supplies).
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Cash Flow Forecast: Forecast your monthly income and expenses for the next 1-3 years.
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Sustainability Plan: How will you ensure the long-term financial health of the organization?
11. Risk Analysis
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Potential Risks: Identify potential challenges (e.g., funding shortfalls, legal issues).
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Mitigation Strategies: How will you handle these risks?
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Contingency Plan: Backup plans for major issues like loss of funding.
12. Appendices
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Organizational Chart: A visual breakdown of your non-profit’s structure.
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Additional Documentation: Include bylaws, letters of support, partnership agreements, etc.