Non-Profit New Business Plan Printable

Non-Profit Business Plan


1. Executive Summary

  • Mission Statement: Summarize your organization's purpose and goals.

  • Vision: Describe what your organization aims to achieve in the long term.

  • Key Objectives: Highlight the main objectives you aim to accomplish.

  • Founders/Key Personnel: List the people involved and their roles.

  • Brief Overview of Programs: Mention the programs or services you plan to offer.

  • Summary of Financial Need: Outline the financial support required for operations.


2. Organization Overview

  • Non-Profit Name:

  • Legal Structure: Define your non-profit’s legal status (e.g., 501(c)(3) if in the U.S.).

  • History: (Optional) If the organization has been in existence, provide a brief history.

  • Mission & Vision: Expand on the mission and vision statements, emphasizing your long-term goals.

  • Values: Highlight the core values driving your organization’s efforts.


3. Programs and Services

  • Program #1: Name of the program

    • Description: Provide details of the program.

    • Target Audience: Who will benefit from the program?

    • Objectives: What does this program aim to achieve?

    • Outcomes: Expected measurable results.

  • Program #2: Name of the program

    • Description:

    • Target Audience:

    • Objectives:

    • Outcomes:

(Repeat as needed for more programs)


4. Market Analysis

  • Target Population: Who do you serve? Describe demographics, location, or social issue focus.

  • Needs Assessment: What gap in the community are you addressing?

  • Key Statistics: Include relevant data to support your cause.

  • Market Opportunity: How is your non-profit uniquely positioned to make an impact?


5. Marketing and Outreach Plan

  • Target Audience: Who are you trying to reach (e.g., beneficiaries, donors, partners)?

  • Marketing Channels:

    • Website

    • Social Media

    • Email Campaigns

    • Fundraising Events

    • Partnerships with other organizations

  • Key Messaging: What is the core message you want to communicate to each audience?


6. Organizational Structure

Board of Directors:

  • List board members and their roles.

  • Brief description of their background or expertise.

Key Staff Members:

  • Name, title, and role in the organization.

  • Outline their responsibilities.

Volunteer Roles (if applicable):

  • Describe roles volunteers will play in achieving the mission.


7. Operations Plan

  • Location: Where will the organization be based (physical or virtual)?

  • Facilities: What are the space or equipment needs?

  • Day-to-Day Operations: What are the key tasks to keep the non-profit running?

  • Technology and Systems: What software, tools, or systems will you need to manage programs?


8. Impact Measurement & Evaluation

  • Program Evaluation: How will you track and assess program success?

  • Key Metrics: List progress metrics (e.g., people served, funds raised).

  • Feedback Mechanisms: How will you gather feedback from the community, beneficiaries, or donors?


9. Fundraising Plan

  • Fundraising Strategies:

    • Grants

    • Individual Donations

    • Corporate Sponsorships

    • Fundraising Events

    • Crowdfunding

  • Fundraising Goals: How much do you need to raise?

  • Timeline: Over what period will you raise funds?


10. Financial Plan

  • Start-Up Costs: Initial funds needed to launch your organization.

  • Revenue Streams: Source of funding (donations, grants, service fees)?

  • Projected Budget (Annual):

    • Income: List sources and expected amounts.

    • Expenses: Break down operating costs (e.g., staff, marketing, rent, supplies).

  • Cash Flow Forecast: Forecast your monthly income and expenses for the next 1-3 years.

  • Sustainability Plan: How will you ensure the long-term financial health of the organization?


11. Risk Analysis

  • Potential Risks: Identify potential challenges (e.g., funding shortfalls, legal issues).

  • Mitigation Strategies: How will you handle these risks?

  • Contingency Plan: Backup plans for major issues like loss of funding.


12. Appendices

  • Organizational Chart: A visual breakdown of your non-profit’s structure.

  • Additional Documentation: Include bylaws, letters of support, partnership agreements, etc.


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